RIM hopes to distract punters with free pretties
You don't need connectivity to play Bejeweled
RIM is to hand out free apps to appease its beleaguered customers, along with free technical support so next time the network collapses a human being can tell you you're screwed.
The free apps include SIMS 3 and N.O.V.A as well as the aforementioned Bejeweled and a dozen other time-wasting distractions. They'll be available free from App World, for a month, starting Wednesday. The free tech support is also limited to a month, or a free month's extension to those already paying for it, and you'll have to apply to get it.
Along with the offer we also received RIM's official description of the outage that took down BlackBerry communications and web access around the world last week:
Many customers experienced service interruptions and delays over a period of approximately 3 days in Europe, the Middle East, India and Africa, 1.5 days in Latin America and Canada, and 1 day in the United States.
The details of what went wrong to cause such an outage aren’t yet clear. It has been suggested that the disruption was caused by an overhaul intended to prevent a repetition of last year's outage, followed by a bodged roll-back and the failure of backup systems. Whatever the cause, the outage has focused a good deal of attention on the weakness inherent in the centralised routing of data and in a reliance on cloud processing in general.
Being offered a free copy of Bubble Bash 2 might seem like a slap in the face to a city trader who spent half the week incommunicado, but RIM could never recompense all its customers for their perceived loss, so it's hard to see what else the company could have done.
But it will be expensive: free apps are always popular and RIM will still have to pay the developers (at a suitable bulk discount we assume). A month's free support will cost a bit too, money which can't be spent ensuring that such a thing never happens again, but hopefully the customers will be too busy playing Texas Hold ’em Poker 2 to notice, next time. ®
Thank you and goodbye consumers.
Blackberry needs to refocus on the corporate market. Consumers are too fickle and cannot recognize real value. If you think blackberries only do email and security then you or your admin is not doing a proper job. A blackberry provides local intranet access which translates to file share access, intranet web access, remote server management, customized java apps that can be pushed and not having to be published in some app store among other things without requiring a user to set up VPN access. All while reducing the number of attack vectors to your company. And lets forget a smartphone with a decent battery life and keyboard. It is fit for purpose.
"You seem to have described Microsoft Exchange there. Or just IMAP through SSL."
Exactly IMAP over SSL - just can't see any real benefit of a Blackberry these days and I would rather use IMAP than a proprietary format for email.
Back to the niche market they came from
Now that Android et al can do all the things a blackberry can *for the home user* I think their time in the home-user market is limited.
As mentioned above by M7S@12:33 it is going to be difficult to switch the large enterprises away, but as an owner of an Galaxy S II and a Blackberry Bold 9700, both of which are connected to an Exchange server, the Android wins for functionality whereas the Blackberry wins for remote-manageability. Want assigning to a new mailbox? No problem - try doing that on an Android remotely though.
We will see what happens. I don't think RIM will die, but I think their home-user market will die in its current incantation and be reborn as something not connected to their infrastructure maybe...