Feeds

Oz channel in the spotlight for Kaspersky

Product launches backed with reseller support

Top 5 reasons to deploy VMware with Tegile

Along with a new product release, Kasperky Lab is also prepping a 12-month assault on Australia’s IT channel with the aim of growing its business here by 20 per cent in the current financial year.

Andrew Mamonitis, ANZ managing director for Kaspersky’s local office, says that the company’s consumer brand-building of recent years (which has seen it taking sports sponsorships in Sydney and Melbourne) is going to be supplemented with more attention to the channel.

With unnamed competitors taking on more direct business, Mamonitis sees an opportunity to pick up new partners for Kaspersky Lab. In particular, he said, partners of other security vendors are finding themselves growing to a level where they can pitch to large enterprise and government contracts, “only to find themselves competing with their vendor”.

Other attractions to the channel, he said, would be margin protection for partners even in discounted deals, and in upgrade sales. “We won’t disadvantage the channel partner for renewing a customer they signed up 12 months ago,” he said.

Identifying other channel initiatives in the works, Mamonitis highlighted increasing attention to industry verticals, and greater business-to-business marketing efforts. Those include a promotion, K-Kash, which gives resellers a sliding top-up from Kaspersky of between 7.5 percent and 15 percent of a deal price depending on the number of licenses sold.

The products behind the launch are the company’s Endpoint Protection 8.0 and Security Center 9.

EP 8.0 integrates with Kaspersky’s cloud-based database. To overcome administrator concerns over sending signature or application data back to Kaspersky, only a snapshot of the suspicious behaviour is sent back, said the company’s Asia-Pac technical VP, Nathan Wang.

“We can then search the Internet for similar behaviours, threats or files,” he said, “without trading out privacy.”

The cloud approach – increasingly popular among all security vendors – is designed to accelerate responses, Wang explained.

The Security Center 9 provides “single pane of glass” policy management for devices from smart phones up. Combining both a hardware and software inventory allows policy to be set at the user, device, connection type an application level.

SC 9 also provides another angle for the channel, Wang said. “A distributor, reseller or service provider can sell, install, and then offer the management, monitoring and reporting to the customer as a service.” This particularly suits resellers with small business customers, he said. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
NSA SOURCE CODE LEAK: Information slurp tools to appear online
Now you can run your own intelligence agency
Azure TITSUP caused by INFINITE LOOP
Fat fingered geo-block kept Aussies in the dark
NASA launches new climate model at SC14
75 days of supercomputing later ...
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Cloud unicorns are extinct so DiData cloud mess was YOUR fault
Applications need to be built to handle TITSUP incidents
BOFH: WHERE did this 'fax-enabled' printer UPGRADE come from?
Don't worry about that cable, it's part of the config
Stop the IoT revolution! We need to figure out packet sizes first
Researchers test 802.15.4 and find we know nuh-think! about large scale sensor network ops
SanDisk vows: We'll have a 16TB SSD WHOPPER by 2016
Flash WORM has a serious use for archived photos and videos
Astro-boffins start opening universe simulation data
Got a supercomputer? Want to simulate a universe? Here you go
prev story

Whitepapers

Driving business with continuous operational intelligence
Introducing an innovative approach offered by ExtraHop for producing continuous operational intelligence.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.