Feeds

Oz channel in the spotlight for Kaspersky

Product launches backed with reseller support

Top 5 reasons to deploy VMware with Tegile

Along with a new product release, Kasperky Lab is also prepping a 12-month assault on Australia’s IT channel with the aim of growing its business here by 20 per cent in the current financial year.

Andrew Mamonitis, ANZ managing director for Kaspersky’s local office, says that the company’s consumer brand-building of recent years (which has seen it taking sports sponsorships in Sydney and Melbourne) is going to be supplemented with more attention to the channel.

With unnamed competitors taking on more direct business, Mamonitis sees an opportunity to pick up new partners for Kaspersky Lab. In particular, he said, partners of other security vendors are finding themselves growing to a level where they can pitch to large enterprise and government contracts, “only to find themselves competing with their vendor”.

Other attractions to the channel, he said, would be margin protection for partners even in discounted deals, and in upgrade sales. “We won’t disadvantage the channel partner for renewing a customer they signed up 12 months ago,” he said.

Identifying other channel initiatives in the works, Mamonitis highlighted increasing attention to industry verticals, and greater business-to-business marketing efforts. Those include a promotion, K-Kash, which gives resellers a sliding top-up from Kaspersky of between 7.5 percent and 15 percent of a deal price depending on the number of licenses sold.

The products behind the launch are the company’s Endpoint Protection 8.0 and Security Center 9.

EP 8.0 integrates with Kaspersky’s cloud-based database. To overcome administrator concerns over sending signature or application data back to Kaspersky, only a snapshot of the suspicious behaviour is sent back, said the company’s Asia-Pac technical VP, Nathan Wang.

“We can then search the Internet for similar behaviours, threats or files,” he said, “without trading out privacy.”

The cloud approach – increasingly popular among all security vendors – is designed to accelerate responses, Wang explained.

The Security Center 9 provides “single pane of glass” policy management for devices from smart phones up. Combining both a hardware and software inventory allows policy to be set at the user, device, connection type an application level.

SC 9 also provides another angle for the channel, Wang said. “A distributor, reseller or service provider can sell, install, and then offer the management, monitoring and reporting to the customer as a service.” This particularly suits resellers with small business customers, he said. ®

Beginner's guide to SSL certificates

More from The Register

next story
Ellison: Sparc M7 is Oracle's most important silicon EVER
'Acceleration engines' key to performance, security, Larry says
Oracle SHELLSHOCKER - data titan lists unpatchables
Database kingpin lists 32 products that can't be patched (yet) as GNU fixes second vuln
Lenovo to finish $2.1bn IBM x86 server gobble in October
A lighter snack than expected – but what's a few $100m between friends, eh?
Ello? ello? ello?: Facebook challenger in DDoS KNOCKOUT
Gets back up again after half an hour though
Troll hunter Rackspace turns Rotatable's bizarro patent to stone
News of the Weird: Screen-rotating technology declared unpatentable
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.