Feeds

World+Dog goes bonkers for iPhone 4S

Sales well up on iPhone 4 launch, says O2

Top three mobile application threats

O2 has claimed it sold more iPhone 4S handsets in the first hour the gadget has been on sale than the number of iPhone 4s it shifted in 2010.

The new version of the smartphone went on sale in the UK at 8am this morning to the inevitable fan fanfare despite the grumblings of many a pundit over Apple's unwillingness to launch an iPhone 5.

The inevitable queues - some estimated to contain more than 1000 panting fanboys and girls - formed outside Apple shops in the early hours of the morning. However, one guy, Rob Shoesmith, a former binman from Coventry, camping outside the Covent Garden store for ten days in order to be the first to hand over 500 quid for the new phone.

Long lines formed outside Apple shops globally, seemingly with many more punters than last time round. Japanese telly reported a headcount 60 per cent up on the iPhone 4 debut's 500-strong Tokyo queue.

In Perth, Australia it's claimed that so many folk turned up they flooded out into the road and disrupted traffic.

Over in the States, Apple co-founder Steve Wozniak is first in the line for a 4S at the Los Gatos, California Apple Store. Couldn't the company send its "employee number one" a gratis handset?

Maybe not, if it's trying to push product into retail to meet demand. Bullish analysts are forecasting weekend sales of up to 4m units, though on average expectations are for 2-3m sales.

Apple sold 1.7m iPhone 4 units at that handset's launch last year, and most market watchers believe it will top that figure this time round. O2's initial feedback suggests that will indeed happen.

Apple's initial allocation has been sold. The phone maker's website now says fresh orders for the handset in ts 16, 32 and 64GB forms, in either black or white livery, won't ship for one to two weeks. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
AMD unveils Godzilla's graphics card – 'the world's fastest, period'
The Radeon R9 295X2: Water-cooled, 5,632 stream processors, 11.5TFLOPS
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
NORKS' own smartmobe pegged as Chinese landfill Android
Fake kit in the hermit kingdom? That's just Kim Jong-un-believable!
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.