Feeds

ACCC to appeal Google decision

Dead horse: check. Whip: check.

Top 5 reasons to deploy VMware with Tegile

The Australian Competition and Consumer Commission has decided it will appeal against the decision that recently let Google off the hook in relation to misleading advertisements in Australia.

Back in September, Federal Court judge Justice Nicholas had decided that while “ad-squatting” – a business buying ads using the trading names of competitors – is nefarious, it’s not something that Google is responsible for.

“Justice Nicholas found that although a number of the advertisements were misleading or deceptive, Google had not made those representations. Google merely communicated representations made by the advertiser. As such, Justice Nicholas ruled that Google had not breached the Trade Practices Act,” the ACCC’s press release states.

The competition regulator is now appealing to the full bench of the Federal Court, on the basis that “Google’s key word insertion system, plus the role of Google staff” were vital to the false advertisements being placed.

“It is important that they are held directly accountable for misleading or deceptive paid search results when they have been closely engaged in presenting and publishing those results,” chairman Rod Sims states in the release. ®

Top 5 reasons to deploy VMware with Tegile

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Reducing the cost and complexity of web vulnerability management
How using vulnerability assessments to identify exploitable weaknesses and take corrective action can reduce the risk of hackers finding your site and attacking it.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.