Feeds

Mnet shares mobile smarts with LA

Opens first US office to offer cross platform solutions

  • alert
  • submit to reddit

3 Big data security analytics techniques

Adelaide-founded mobile development company Mnet has opened its first US office in Los Angeles to build on its existing mobile advertising business with Yahoo! and work on new mobile and multi-channel solutions.

The move marks a significant evolution for the company which was launched in 2001 as a hybrid project between carriers, academics and vendors to commercialise emerging 3G technologies. Yahoo!, which is a foundation stakeholder, used the group to help build its Yahoo!Mobile portal in California in 2005.

Mnet continues to build hundreds of post-click mobile internet sites and rich media solutions for Yahoo! Inc. advertisers in partnership with Crisp Media.

The company’s main stakeholders include Yahoo! Digital Media Pty Ltd with 15.46 percent, Alcatel-Lucent Australia with 15.24 percent, Telstra at 12.76 percent and CVC Limited at 12.03 percent. Other shareholders include Citicorp, Austereo and various company directors.

“The gloves are off for mobile in America,” said Kristy Manson, Executive Vice President of Sales at Mnet Group. “Companies see mobile’s destiny as the key customer interface, they are discovering its unique and pivotal capabilities and they are looking to established experts like Mnet to provide the competitive advantage: in research, in strategy, in user experience and in technology.”

Former Yahoo!7 sales exec, Adam Webb, has been named Mnet’s new Vice President for North America, based in the new LA office. “Mnet has been developing mobile solutions for our US clients for the past three years, which has led to us forging strong relationships in this market.It’s the right time for us to further develop our presence here by establishing the local office,” Webb said.

ASX-listed Mnet posted revenues of $AU12.7 million in the last financial year, an increase of 34 percent. Overseas revenues currently accounts for $AU2 million, and comes mostly from North America and the Yahoo! Account.

Recently, founding CEO Horden Wiltshire left the company after nine years and handed over the reigns to former COO Bob Humphreys. ®

3 Big data security analytics techniques

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
AT&T dangles gigabit broadband plans over 100 US cities
So soon after a mulled Google Fiber expansion, fancy that
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
EE & Vodafone will let you BONK on the TUBE – with Boris' blessing
Transport for London: You can pay, but don't touch
NBN Co plans fibre-to-the-basement blitz to beat cherry-pickers
Heading off at the pass operation given same priority as blackspot fixing
NBN Co in 'broadband kit we tested worked' STUNNER
Announcement of VDSL trial is not proof of concept for fibre-to-the-node
Google eyes business service in latest Fiber trials
Lucky Kansas City buggers to host yet another pilot program
Huawei exec: 'Word of mouth' will beat Apple and Samsung in Europe
World Mobile Telephone Factory No.3 won't fling the big bucks around just yet
Brazilian president signs internet civil rights law
Marco Civil bill enshines 'net neutrality', 'privacy' as law
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.