Feeds

iPlayer founder launches next big TV thing-Zeebox

Anthony Rose unveils the secret to connected TV

Designing a Defense for Mobile Applications

The tech wizard behind Kazaa and the BBC’s iPlayer, Anthony Rose, has unveiled his long awaited next project – Zeebox.

Speaking on a panel at Mipcom last week in Cannes, Rose declared that the future of television would be based on personalised recommendation, the premise of his new venture.

“My starting proposition is that people hate choice. Either a trusted source says ‘here’s the one’… or it can be the force of overall, everyone what they’re watching – the most popular – or what specific friends are watching, or it can be a recommendation service… Everything from here on is about tweaking the balance between these propositions,” he said.

Rose says that current EPG’s have an inherent design fail which don’t factor smart recommendation based viewing suggestions.

Rose described the platform as ‘TV’s new best friend.’ “It’s not people moving away from live TV. It’s making live TV better for the next generation,” he said. The platform is expected to go live later this month and has raised $US5 million in start up funding.

Ex-EMI exec and Peoplesound founder, Ernesto Schmitt, has been named CEO. Zeebox is attempting to leverage the rise of connected TV usage as a real-time platform for social TV viewing by turning their tablets into a socially networked remote control.

The first iteration of Zeebox will be a free app for iPad followed by iPhone and Android versions which are TV guides that concurrently display what your Facebook and Twitter community is watching on TV. Those with connected TVs can flip channel straight from the app like a remote control. Users can also chat in the iPad app and send invites to share the viewing experience with friends.

Viewers will also be able to buy products advertised on TV allowing users to interact with what they are watching through clickable tag. The tagging that Zeebox is currently working on is the sugar on top of he platform, and is an automated content recognition (ACR) technology that provides meta tagging and links while TV is being broadcast. E-commerce will be the natural outcome of this feature allowing viewers to instantly buy online while they are watching.

Rose foreshadowed his interest in developing this type of platform when in Sydney earlier in the year and also hinted that there may be Australian VC backing for the project. At the time Rose warned that in the rapidly growing connected TV’ space-which will hit 6 million units in the UK alone by year end- “the device manufacturer wants to be the new gate keeper, they want revenue share, they want to control access.” Zeebox appears tobe giving some power back to the broadcaster and the viewer.

He advised broadcasters that in order to survive fragmentation, “the broadcasters and content providers must be able to control a combination of all those end destination experiences. And they need to do that to remain relevant today and keep their eyeballs.”

And while device manufacturers covet the gatekeeper role, it will be the role of the arch aggregator that consumers will most covet in their entertainment experience, he forecasts. “Who is the taste-maker is vitally important,” he posits. “The reality is that every TV produced in the next 6-9 months in a developed country is going to be a connected TV. So by 2014 the majority of TVs will be connected to the internet and if the content offerings are good they will be connected,” he said. ®

Using blade systems to cut costs and sharpen efficiencies

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Nadella: Apps must run on ALL WINDOWS – PCs, slabs and mobes
Phone egg, meet desktop chicken - your mother
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.