Feeds

iPlayer founder launches next big TV thing-Zeebox

Anthony Rose unveils the secret to connected TV

Providing a secure and efficient Helpdesk

The tech wizard behind Kazaa and the BBC’s iPlayer, Anthony Rose, has unveiled his long awaited next project – Zeebox.

Speaking on a panel at Mipcom last week in Cannes, Rose declared that the future of television would be based on personalised recommendation, the premise of his new venture.

“My starting proposition is that people hate choice. Either a trusted source says ‘here’s the one’… or it can be the force of overall, everyone what they’re watching – the most popular – or what specific friends are watching, or it can be a recommendation service… Everything from here on is about tweaking the balance between these propositions,” he said.

Rose says that current EPG’s have an inherent design fail which don’t factor smart recommendation based viewing suggestions.

Rose described the platform as ‘TV’s new best friend.’ “It’s not people moving away from live TV. It’s making live TV better for the next generation,” he said. The platform is expected to go live later this month and has raised $US5 million in start up funding.

Ex-EMI exec and Peoplesound founder, Ernesto Schmitt, has been named CEO. Zeebox is attempting to leverage the rise of connected TV usage as a real-time platform for social TV viewing by turning their tablets into a socially networked remote control.

The first iteration of Zeebox will be a free app for iPad followed by iPhone and Android versions which are TV guides that concurrently display what your Facebook and Twitter community is watching on TV. Those with connected TVs can flip channel straight from the app like a remote control. Users can also chat in the iPad app and send invites to share the viewing experience with friends.

Viewers will also be able to buy products advertised on TV allowing users to interact with what they are watching through clickable tag. The tagging that Zeebox is currently working on is the sugar on top of he platform, and is an automated content recognition (ACR) technology that provides meta tagging and links while TV is being broadcast. E-commerce will be the natural outcome of this feature allowing viewers to instantly buy online while they are watching.

Rose foreshadowed his interest in developing this type of platform when in Sydney earlier in the year and also hinted that there may be Australian VC backing for the project. At the time Rose warned that in the rapidly growing connected TV’ space-which will hit 6 million units in the UK alone by year end- “the device manufacturer wants to be the new gate keeper, they want revenue share, they want to control access.” Zeebox appears tobe giving some power back to the broadcaster and the viewer.

He advised broadcasters that in order to survive fragmentation, “the broadcasters and content providers must be able to control a combination of all those end destination experiences. And they need to do that to remain relevant today and keep their eyeballs.”

And while device manufacturers covet the gatekeeper role, it will be the role of the arch aggregator that consumers will most covet in their entertainment experience, he forecasts. “Who is the taste-maker is vitally important,” he posits. “The reality is that every TV produced in the next 6-9 months in a developed country is going to be a connected TV. So by 2014 the majority of TVs will be connected to the internet and if the content offerings are good they will be connected,” he said. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
DOUBLE BONK: Testy fanbois catch Apple Pay picking pockets
Users wail as tapcash transactions are duplicated
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
In the next four weeks, 100 people will decide the future of the web
While America tucks into Thanksgiving turkey, the world will be taking over the net
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.