The Register® — Biting the hand that feeds IT

Feeds

iPhone 4S pre-orders obliterate sales records

24 hours, one million shiny-shiny seekers

5 ways to reduce advertising network latency

Over one million seekers of the latest shiny-shiny surrendered their credit card info to Apple on the first day of iPhone 4S pre-order availability, securing their place in line for the latest iteration of the überpopular smartphone.

iPhone 4S

The iPhone 4S

Although the iPhone 4S may have been met with more than a bit of a "meh" from the technorati when it was announced last Tuesday in lieu of the expected-by-many iPhone 5, the upgraded iPhone 4 is proving be quite the tasty, tempting treat to Mr. and Ms. Average Joe and Jane.

"We are blown away with the incredible customer response to iPhone 4S," said the world's most appropriately named marketing chieftan, Apple's Phil Schiller, in a statement announcing the more-than-a-million milestone, continuing the Cupertinian tradition of eschewing the definite and indefinite articles when referring to its products.

"The first day pre-orders for iPhone 4S have been the most for any new product that Apple has ever launched," Schiller added.

We pause to wonder what the pre-order rate would have been had US carriers been ready for a true 4G phone, and had Apple delivered it – although, apparently, AT&T isn't letting such minor matters as reality stop it from wanting to market the 4S as 4G.

The iPhone 4S is scheduled to ship this Friday, October 14, when it will be made available in the US, the UK, Canada, Australia, France, Germany, and Japan. Twenty-two more countries will be added on October 28 – get ready, Estonians – and by the end of this year it will be available in 70. ®

Email delivery: Hate phishing emails? You'll love DMARC

Whitepapers

Microsoft’s Cloud OS
System Center Virtual Machine manager and how this product allows the level of virtualization abstraction to move from individual physical computers and clusters to unifying the whole Data Centre as an abstraction layer.
5 ways to prepare your advertising infrastructure for disaster
Being prepared allows your brand to greatly improve your advertising infrastructure performance and reliability that, in the end, will boost confidence in your brand.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Avere FXT with FlashMove and FlashMirror
This ESG Lab validation report documents hands-on testing of the Avere FXT Series Edge Filer with the AOS 3.0 operating environment.
Email delivery: Hate phishing emails? You'll love DMARC
DMARC has been created as a standard to help properly authenticate your sends and monitor and report phishers that are trying to send from your name..

More from The Register

next story
EU move to standardise phone chargers is bad news for Apple
Faster than a speeding glacier but still more powerful than Lightning
Chaos Computer Club: iPhone 5S finger-sniffer COMPROMISED
Anyone can touch your phone and make it give up its all
Travel much? DON'T buy a Samsung Galaxy Note 3
Sammy region-locks the latest version of its popular poke-with-a-stylus mobe
Full Steam Ahead: Valve unwraps plans for gaming hardware
Seeding 300 beta machines to members with enough friends
Fandroids at pranksters' mercy: Android remote password reset now live
Google says 'don't be evil', but it never said we couldn't be mischievous
Samsung unveils Galaxy Note 3: HOT CURVES – the 'gold grill' of smartphone bling
Flat screens are so 20th century, insist marketing bods
DEAD STEVE JOBS kills Apple bounce patent from BEYOND THE GRAVE
Biz tyrant's iPhone bragging ruled prior art
There's ONE country that really likes the iPhone 5c as well as the 5s
Device designed for 'emerging markets' top pick in blighted Blighty, say researchers
prev story