Feeds

iPhone 4S pre-orders obliterate sales records

24 hours, one million shiny-shiny seekers

Internet Security Threat Report 2014

Over one million seekers of the latest shiny-shiny surrendered their credit card info to Apple on the first day of iPhone 4S pre-order availability, securing their place in line for the latest iteration of the überpopular smartphone.

iPhone 4S

The iPhone 4S

Although the iPhone 4S may have been met with more than a bit of a "meh" from the technorati when it was announced last Tuesday in lieu of the expected-by-many iPhone 5, the upgraded iPhone 4 is proving be quite the tasty, tempting treat to Mr. and Ms. Average Joe and Jane.

"We are blown away with the incredible customer response to iPhone 4S," said the world's most appropriately named marketing chieftan, Apple's Phil Schiller, in a statement announcing the more-than-a-million milestone, continuing the Cupertinian tradition of eschewing the definite and indefinite articles when referring to its products.

"The first day pre-orders for iPhone 4S have been the most for any new product that Apple has ever launched," Schiller added.

We pause to wonder what the pre-order rate would have been had US carriers been ready for a true 4G phone, and had Apple delivered it – although, apparently, AT&T isn't letting such minor matters as reality stop it from wanting to market the 4S as 4G.

The iPhone 4S is scheduled to ship this Friday, October 14, when it will be made available in the US, the UK, Canada, Australia, France, Germany, and Japan. Twenty-two more countries will be added on October 28 – get ready, Estonians – and by the end of this year it will be available in 70. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Will.i.am gets CUFFED as he announces his new wristjob, the PULS
It's got four KILOWATTS of something, apparently
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
Jaguar Sportbrake: The chicken tikka masala of van-sized posh cars
Indian-owned Jag's latest offering curries favour with us
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Here's your chance to buy an ancient, working APPLE ONE
Warning: Likely to cost a lot even for a Mac
Is living with Dolby Atmos worth the faff?
Subtle, naturalistic ambiance – perfect for Transformers 4
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.