Feeds

Public/private Aus social networking site launches

Family HQ gets Microsoft approval

Choosing a cloud hosting partner with confidence

Microsoft is using a fledgling Gold Coast based social media site targeting families as the poster-child for its Azure software platform.

Queensland couple, Jase and Brooke Farmer, officially launch their start-up, Family HQ this week after a four week beta trail of the site which has attracted 4,616 members from 25 countries.

The social networking site which aims to provide a sanitised version of Facebook will also expand to New Zealand, the UK and Ireland in the next six to nine months, targeting 500,000 members by the end of 2012.

Jase Farmer is a digital media executive with digital agency Cake Media and devised the site in 2007 after looking for an alternative to Facebook for curating private family orientated digital media.

Developed on the Microsoft Cloud platform Windows Azure, FamilyHQ has been noticed by Microsoft and the site is part of the Microsoft Partner Network.

"Microsoft saw us as a national case study for Windows Azure," Farmer said.

The site differs from mainstream social media as it focuses on privacy concerns and does not claim copyright ownership of any digital content posted, it also aims to leave no digital footprints outside of the social network.

The initial buzz around the platform has attracted an unnamed investor who is in negotiations to buy ten percent of the site for $AU1 million.

“The site is Australia’s only site that enables the ability to create unlimited numbers of groups that remain private from each other, creating a solution for the complicated nature of how we communicate with people in our lives,” he said.

The wholly self-funded, Family HQ, will also be pitched as a private communication platform for groups such as sporting clubs, support groups, school classes, day care groups and other privacy conscious groups. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Spies, avert eyes! Tim Berners-Lee demands a UK digital bill of rights
Lobbies tetchy MPs 'to end indiscriminate online surveillance'
How the FLAC do I tell MP3s from lossless audio?
Can you hear the difference? Can anyone?
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.