Feeds

Microsoft gets trademark for retail store plans

Sadly no way to copyright cool

Intelligent flash storage arrays

Microsoft has been awarded a trademark on its design for a store selling all things high tech.

Trademark registration 4036534 covers the design of “a retail store with four curved tabletops at the front and rear side walls and a rectangular band displaying changing video images on the walls.” The trademark covers stores selling computer equipment, phones, books, backpacks and novelty items.

Microsoft is hoping to mimic the success of Apple in promoting itself via retail, and has plans to open 75 retail stores in the US. Apple stores are seen by some in the retail trade as design icons and they have even attracted the attention of the Simpsons. Microsoft’s early forays into retail have not proved as exciting, but the trademark will give them the right to take action against copycat operations.

El Reg suspects part of the problem is that Microsoft doesn’t have a killer retail product that would actually make anyone go to one of its stores on a regular basis. Certainly there are a few individuals who will queue up to be the first to own a new operating system, and then spend the rest of the night in a frustrating quest for drivers.

Redmond has nothing of the consumer appeal of an iPhone, certainly not its Zune or early Phone 7 handsets. Nevertheless the company is hinting at great things from its partnership with Nokia and the Finnish designers used to make some of the most popular phones in the industry. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Nexus 7 fandroids tell of salty taste after sucking on Google's Lollipop
Web giant looking into why version 5.0 of Android is crippling older slabs
Be real, Apple: In-app goodie grab games AREN'T FREE – EU
Cupertino stands down after Euro legal threats
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Microsoft: Your Linux Docker containers are now OURS to command
New tool lets admins wrangle Linux apps from Windows
Bada-Bing! Mozilla flips Firefox to YAHOO! for search
Microsoft system will be the default for browser in US until 2020
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Managing SSL certificates with ease
The lack of operational efficiencies and compliance pitfalls associated with poor SSL certificate management, and how the right SSL certificate management tool can help.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.