Feeds

Microsoft gets trademark for retail store plans

Sadly no way to copyright cool

SANS - Survey on application security programs

Microsoft has been awarded a trademark on its design for a store selling all things high tech.

Trademark registration 4036534 covers the design of “a retail store with four curved tabletops at the front and rear side walls and a rectangular band displaying changing video images on the walls.” The trademark covers stores selling computer equipment, phones, books, backpacks and novelty items.

Microsoft is hoping to mimic the success of Apple in promoting itself via retail, and has plans to open 75 retail stores in the US. Apple stores are seen by some in the retail trade as design icons and they have even attracted the attention of the Simpsons. Microsoft’s early forays into retail have not proved as exciting, but the trademark will give them the right to take action against copycat operations.

El Reg suspects part of the problem is that Microsoft doesn’t have a killer retail product that would actually make anyone go to one of its stores on a regular basis. Certainly there are a few individuals who will queue up to be the first to own a new operating system, and then spend the rest of the night in a frustrating quest for drivers.

Redmond has nothing of the consumer appeal of an iPhone, certainly not its Zune or early Phone 7 handsets. Nevertheless the company is hinting at great things from its partnership with Nokia and the Finnish designers used to make some of the most popular phones in the industry. ®

3 Big data security analytics techniques

More from The Register

next story
Ubuntu 14.04 LTS: Great changes, but sssh don't mention the...
Why HELLO Amazon! You weren't here last time
Next Windows obsolescence panic is 450 days from … NOW!
The clock is ticking louder for Windows Server 2003 R2 users
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
Ditch the sync, paddle in the Streem: Upstart offers syncless sharing
Upload, delete and carry on sharing afterwards?
Microsoft TIER SMEAR changes app prices whether devs ask or not
Some go up, some go down, Redmond goes silent
Batten down the hatches, Ubuntu 14.04 LTS due in TWO DAYS
Admins dab straining server brows in advance of Trusty Tahr's long-term support landing
Red Hat to ship RHEL 7 release candidate with a taste of container tech
Grab 'near-final' version of next Enterprise Linux next week
Windows 8.1, which you probably haven't upgraded to yet, ALREADY OBSOLETE
Pre-Update versions of new Windows version will no longer support patches
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.