Feeds

Microsoft gets trademark for retail store plans

Sadly no way to copyright cool

Secure remote control for conventional and virtual desktops

Microsoft has been awarded a trademark on its design for a store selling all things high tech.

Trademark registration 4036534 covers the design of “a retail store with four curved tabletops at the front and rear side walls and a rectangular band displaying changing video images on the walls.” The trademark covers stores selling computer equipment, phones, books, backpacks and novelty items.

Microsoft is hoping to mimic the success of Apple in promoting itself via retail, and has plans to open 75 retail stores in the US. Apple stores are seen by some in the retail trade as design icons and they have even attracted the attention of the Simpsons. Microsoft’s early forays into retail have not proved as exciting, but the trademark will give them the right to take action against copycat operations.

El Reg suspects part of the problem is that Microsoft doesn’t have a killer retail product that would actually make anyone go to one of its stores on a regular basis. Certainly there are a few individuals who will queue up to be the first to own a new operating system, and then spend the rest of the night in a frustrating quest for drivers.

Redmond has nothing of the consumer appeal of an iPhone, certainly not its Zune or early Phone 7 handsets. Nevertheless the company is hinting at great things from its partnership with Nokia and the Finnish designers used to make some of the most popular phones in the industry. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Microsoft on the Threshold of a new name for Windows next week
Rebranded OS reportedly set to be flung open by Redmond
'In... 15 feet... you will be HIT BY A TRAIN' Google patents the SPLAT-NAV
Alert system tips oblivious phone junkies to oncoming traffic
Apple: SO sorry for the iOS 8.0.1 UPDATE BUNGLE HORROR
Apple kills 'upgrade'. Hey, Microsoft. You sure you want to be like these guys?
SMASH the Bash bug! Red Hat, Apple scramble for patch batches
'Applying multiple security updates is extremely difficult'
'Google is NOT the gatekeeper to the web, as some claim'
Plus: 'Pretty sure iOS 8.0.2 will just turn the iPhone into a fax machine'
ARM gives Internet of Things a piece of its mind – the Cortex-M7
32-bit core packs some DSP for VIP IoT CPU LOL
'People have forgotten just how late the first iPhone arrived ...'
Plus: 'Google's IDEALISM is an injudicious justification for inappropriate biz practices'
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.