Feeds

Gay.xxx sells for $500,000

Smut site address commands stiff price

5 things you didn’t know about cloud backup

The internet address gay.xxx has been sold for $500,000, making it the most expensive domain name sold in an extension that is not yet publicly open for registration.

The deal was made as part of the Founders Program offered by .xxx operator ICM Registry. The buyer is Liberty Media Holdings, aka Corbin Fisher, a Las Vegas-based gay porn production house.

The site associated with the domain is not yet live. When it is, you can be very assured of its NSFWness.

ICM does not plan to sell .xxx addresses to regular punters until December. It is currently in the midst of a "sunrise" process that allows reluctant trademark owners to claim or block their brand names in exchange for a fee of about $200.

It has also blocked the names of about 4,300 famous people from the domain.

The Founders Program saw ICM sell or otherwise allocate about 1,500 .xxx names to 35 companies, raising over $4m. The first to go live, back in August, was casting.xxx.

According to ICM, nine of these domains sold for over $100,000 each.

The previous top price for an address in pre-launch extension is believed to be the $350,000 that Overstock.com paid the Colombian .co registry for o.co in June 2010. Overstock is in the process of making O.co its primary brand name.

Before that, flowers.mobi sold to a domain investor for $200,000 in 2006, a purchase widely considered to have been an enormous mistake.

Porn addresses selling for big money are not without precedent. The most expensive domain name sale of all time is widely believed to be sex.com, which sold for $13m last year.

According to the Corbin Fisher website, the company is a member of the Californian porn trade group the Free Speech Coalition, which has been ICM's most outspoken opponent.

The FSC lobbied against the approval by ICANN of .xxx for years until March this year, and has since called for a member boycott of the extension.

As well as being concerned about the high price of .xxx names (roughly $100 a year) the organisation continues to fear that having a dedicated porn-only domain is an invitation for censorious governments to mandate or block it.

ICM plans to auction more .xxx domains at domain investor conferences and other venues over the coming weeks. A "landrush" phase – which will enable anyone to take a shot at a "premium" address – will kick off in November. ®

5 things you didn’t know about cloud backup

More from The Register

next story
BBC: We're going to slip CODING into kids' TV
Pureed-carrot-in-ice cream C++ surprise
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Twitter: La la la, we have not heard of any NUDE JLaw, Upton SELFIES
If there are any on our site it is not our fault as we are not a PUBLISHER
Facebook, Google and Instagram 'worse than drugs' says Miley Cyrus
Italian boffins agree with popette's theory that haters are the real wrecking balls
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
Facebook to let stalkers unearth buried posts with mobe search
Prepare to HAUNT your pal's back catalogue
Ex-IBM CEO John Akers dies at 79
An era disrupted by the advent of the PC
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?