Feeds

Gay.xxx sells for $500,000

Smut site address commands stiff price

Top three mobile application threats

The internet address gay.xxx has been sold for $500,000, making it the most expensive domain name sold in an extension that is not yet publicly open for registration.

The deal was made as part of the Founders Program offered by .xxx operator ICM Registry. The buyer is Liberty Media Holdings, aka Corbin Fisher, a Las Vegas-based gay porn production house.

The site associated with the domain is not yet live. When it is, you can be very assured of its NSFWness.

ICM does not plan to sell .xxx addresses to regular punters until December. It is currently in the midst of a "sunrise" process that allows reluctant trademark owners to claim or block their brand names in exchange for a fee of about $200.

It has also blocked the names of about 4,300 famous people from the domain.

The Founders Program saw ICM sell or otherwise allocate about 1,500 .xxx names to 35 companies, raising over $4m. The first to go live, back in August, was casting.xxx.

According to ICM, nine of these domains sold for over $100,000 each.

The previous top price for an address in pre-launch extension is believed to be the $350,000 that Overstock.com paid the Colombian .co registry for o.co in June 2010. Overstock is in the process of making O.co its primary brand name.

Before that, flowers.mobi sold to a domain investor for $200,000 in 2006, a purchase widely considered to have been an enormous mistake.

Porn addresses selling for big money are not without precedent. The most expensive domain name sale of all time is widely believed to be sex.com, which sold for $13m last year.

According to the Corbin Fisher website, the company is a member of the Californian porn trade group the Free Speech Coalition, which has been ICM's most outspoken opponent.

The FSC lobbied against the approval by ICANN of .xxx for years until March this year, and has since called for a member boycott of the extension.

As well as being concerned about the high price of .xxx names (roughly $100 a year) the organisation continues to fear that having a dedicated porn-only domain is an invitation for censorious governments to mandate or block it.

ICM plans to auction more .xxx domains at domain investor conferences and other venues over the coming weeks. A "landrush" phase – which will enable anyone to take a shot at a "premium" address – will kick off in November. ®

3 Big data security analytics techniques

More from The Register

next story
Sorry London, Europe's top tech city is Munich
New 'Atlas of ICT Activity' finds innovation isn't happening at Silicon Roundabout
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.