Feeds

Facebook SIM brings social network to dumb phones

South America ahoy

SANS - Survey on application security programs

Personal Argentina is the first operator to deploy a Facebook-enabled SIM, bringing the social network to any GSM handsets, and into hitherto unexploited markets.

Getting Facebook working on a SIM means using the SIM Toolkit commands, which limits interaction to a cascade of text menus, but it does mean that any GSM handset can now access Facebook. Handsets don't even need an internet connection, as the company's video demonstrates.

Gemalto showed the technology back in February, but didn't have any customers back then. Network operators have complete control over the SIM, so it had to be a network operator – and one in a market where smartphones don't dominate within the socially networked demographic.

Which is where Personal Argentina comes in. South America has always been a difficult market for Facebook, with Fotolog and Sonico taking a lot of the traffic – though Facebook has been making inroads recently – so there should be a ready market of users who want access to their social network of choice, but don't want to spend money on the latest smartphones.

Gemalto's SIM-based approach uses Class 2 SMS for connectivity (SMS messages sent and received by the SIM without user interaction), so the user pays a monthly subscription and gets unlimited use of Facebook, while the operator gets to sell a value-added service without having to spend money on handset subsidies.

But most importantly, Gemalto gets to sell more SIMs, in a market which has rapidly commoditised and sees manufacturers scrabbling around to differentiate their offerings from those of their competitors. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.