Feeds
70%
Lovefilm Player for iPad iOS app icon

Lovefilm Player for iPad

Video on demand for your fondleslab

  • alert
  • submit to reddit

Gartner critical capabilities for enterprise endpoint backup

iOS App of the Week Well it’s about time. LoveFilm may be the UK’s main disc rental and video-on-demand service, but it’s taken it a disappointing amount of time to get its act together as far as iOS is concerned.

Apple’s loathing of Flash video isn’t Lovefilm's fault, of course, but plenty of other companies have already produced iOS-specific apps in order to deliver streaming video content. Until now, though, LoveFilm’s only iOS app was a rather limp effort that merely allowed you to watch trailers and order DVDs through the post.

Lovefilm Player for iPad iOS app screenshot

Not really enough movies to view

The company’s new Player app isn’t perfect – it only runs on the iPad, for starters – but at least it provides a decent streaming video option for iPad-owning subscribers.

The app’s interface is tidy and straightforward. By default, the app starts in ‘Watch Now’ mode, which allows you to browse the movies that are available for immediate streaming, but there’s also a ‘Rental By Post’ option too.

Lovefilm Player for iPad iOS app screenshot

Drill down into your favourite genre

And, thankfully, there’s no sign that LoveFilm is going to follow in the footsteps of US company Netflix by splitting the online and offline rentals into two separate businesses.

You can browse films alphabetically, by genre or rating, and if you’ve got one of LoveFilm’s "unlimited" subscriptions, which start at £5.99 a month, then all the films are free to watch. Other subscribers are limited to watching a certain number of hours, depending on the specific subscription they have.

Lovefilm Player for iPad iOS app screenshot

Tap to watch in a regular iPad-style movie viewer

I was pleasantly surprised by the video quality, but disappointed to find that the app doesn’t offer you anything like the selection of films and TV programmes that are available on the company’s Flash-based website. SF buffs are offered a mere 50 titles, although the more general "drama" section offers around 300.

Improve the range of movies, Lovefilm, and I'll give you a higher rating.

Lovefilm Player for iPad iOS app screenshot

Not all of the titles found in a search are available to view - many are only offered as disc rentals

LoveFilm does say that more films will be added each month, but I can’t help wondering about the company’s priorities now that the Amazon corporate mothership has just launched its own would-be iPad-killer in the form of the Kindle Fire. ®

We make our selection of the best iOS smartphone and tablet downloads every Thursday. It you think there's an app we should be considering, please let us know.

More iOS App of the Week Winners

Meter
Readings
Flipboard Bike
Hub
Adobe
CreatePDF
TextGrabber

Boost IT visibility and business value

70%
Lovefilm Player for iPad iOS app icon

Lovefilm Player for iPad

A well designed app that offers good quality streaming video to Lovefilm subscribers.

More from The Register

next story
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Apple takes blade to 13-inch MacBook Pro with Retina display
Shaves price, not screen on mid-2014 model
iPhone 6 flip tip slips in Aussie's clip: Apple's 'reversible USB' leaks
New plug not compatible with official Type-C, according to fresh rumors
The agony and ecstasy of SteamOS: WHERE ARE MY GAMES?
And yes it does need a fat HDD (or SSD, it's cool with either)
FEAST YOUR EYES: Samsung's Galaxy Alpha has an 'entirely new appearance'
Wow, it looks like nothing else on the market, for sure
YES YES YES! Apple patents mousy, pressure-sensing iVibrator
Fanbois prepare to experience the great Cupertin-O
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
Apple analyst: fruity firm set to shift 75 million iPhones
We'll have some of whatever he's having please
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.