Feeds

Sony Ericsson: 'We dropped the ball on iPhone'

No, really? Good god

Top three mobile application threats

Sony Ericsson's CEO has admitted the company should have cottoned on earlier to the iPhone's success, though as he wasn't in the chair at the time it's not his fault.

Talking to the Wall Street Journal, current CEO Bert Nordberg admits the company should have taken the iPhone more seriously back in 2007, although the same could be said for just about every other phone manufacturer. More interestingly he confirms SE's decision to stick with Android and defends the company's plummeting market share.

Sony Ericsson didn't make money last year, but reckons that it would have done if the Japanese earthquake hadn't hit so hard, despite the fact that the company's share of the mobile handset industry has been falling fast.

That's not a problem, according to Nordberg, as the retraction is from the feature phone space where SE doesn't want to play any more anyway. "We have given up the feature-phone business and are not comparable to the large players like Nokia anymore," he told the WSJ during the interview.

SE was, at one point, in the frame to buy Motorola's handset division, which eventually got subsumed into Google, and when questioned about that the CEO explained that SE just didn't have the cash to get involved in an acquisition of that size.

Which is a shame as Motorola has a surprisingly enduring hold on the US market, while SE can't seem to make much progress. "We have underestimated how fast we would be able to penetrate the US market. We are a very tiny player in the US," admits the CEO, explaining that more deals with operators and a broader portfolio are in the works to address that.

But that portfolio will remain Android-based, as even Windows Phone isn't up to the mark according to SE's CEO: "I wouldn't feel comfortable investing in a platform that isn't as good as the one that we currently use". So Windows Phone is on the radar but not something worth moving towards just yet.

Sony Ericsson's Android strategy is serving it well, and it has some nice handsets coming out, but it needs to turn a profit next year to demonstrate that it was just the earthquake that knocked it back this time around. Missing the iPhone is something just about every company did, and nothing worth beating up your predecessor over. ®

Securing Web Applications Made Simple and Scalable

More from The Register

next story
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
Microsoft unsheathes cheap Android-killer: Behold, the Lumia 530
Say it with us: I'm King of the Landfill-ill-ill-ill
All those new '5G standards'? Here's the science they rely on
Radio professor tells us how wireless will get faster in the real world
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
Oh girl, you jus' didn't: Level 3 slaps Verizon in Netflix throttle blowup
Just hook us up to more 10Gbps ports, backbone biz yells in tit-for-tat spat
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.