Feeds

Amazon to whup Apple rivals when Kindle Fire hits UK

Brits' ideal tablet price: £250

Secure remote control for conventional and virtual desktops

Apple's tablet rivals will face "almost impossible competition" when Amazon brings its Kindle Fire to the UK, pollster YouGov has predicted.

Having talked to more than 3000 Brits about their fondness for fondleslabs, YouGov found that 72 per cent of punters planning to pick up a tablet in the near future said they will pick an iPad 2.

That leaves the remaining 28 per cent keen to get an alternative - including, interestingly, the 14 per cent who want a first-gen iPad.

The remainder segments as follows: seven per cent want a Samsung, three per cent want an HTC, another three per cent want a BlackBerry and the final one per cent want an Acer.

Amazon changes the game by offering such a low-price tablet. YouGov said it's not unreasonable to expect the iPad:Fire price differential - $499:$199 in the US - to be maintained when the tablet is finally released over here.

Based on further questioning of punters, YouGov said £250 is the price people want to pay for tablets. Hit that mark and sales will rocket, it reckons.

That, coupled with Amazon's very strong brand recognition, will make it even harder for the Samsungs, HTCs, RIMs and Acers of the world to compete.

Amazon is selling the Fire only in the US for now, presumably to ensure it has the maximum number of units to sell to Americans this upcoming Holiday season. If YouGov's sample data reflects the broader buying public, Apple's rivals need to get more aggressive and make the most of Amazon's brief absence from the UK tablet arena. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
TEEN RAMPAGE: Kids in iPhone 6 'Will it bend' YouTube 'prank'
iPhones bent in Norwich? As if the place wasn't weird enough
George Clooney, WikiLeaks' lawyer wife hand out burner phones to wedding guests
Day 4: 'News'-papers STILL rammed with Clooney nuptials
iPAD-FONDLING fanboi sparks SECURITY ALERT at Sydney airport
Breaches screening rules cos Apple SCREEN ROOLZ, ok?
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
Apple's new iPhone 6 vulnerable to last year's TouchID fingerprint hack
But unsophisticated thieves need not attempt this trick
The British Museum plonks digital bricks on world of Minecraft
Institution confirms it's cool with joining the blocky universe
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.