Feeds

Amazon to whup Apple rivals when Kindle Fire hits UK

Brits' ideal tablet price: £250

SANS - Survey on application security programs

Apple's tablet rivals will face "almost impossible competition" when Amazon brings its Kindle Fire to the UK, pollster YouGov has predicted.

Having talked to more than 3000 Brits about their fondness for fondleslabs, YouGov found that 72 per cent of punters planning to pick up a tablet in the near future said they will pick an iPad 2.

That leaves the remaining 28 per cent keen to get an alternative - including, interestingly, the 14 per cent who want a first-gen iPad.

The remainder segments as follows: seven per cent want a Samsung, three per cent want an HTC, another three per cent want a BlackBerry and the final one per cent want an Acer.

Amazon changes the game by offering such a low-price tablet. YouGov said it's not unreasonable to expect the iPad:Fire price differential - $499:$199 in the US - to be maintained when the tablet is finally released over here.

Based on further questioning of punters, YouGov said £250 is the price people want to pay for tablets. Hit that mark and sales will rocket, it reckons.

That, coupled with Amazon's very strong brand recognition, will make it even harder for the Samsungs, HTCs, RIMs and Acers of the world to compete.

Amazon is selling the Fire only in the US for now, presumably to ensure it has the maximum number of units to sell to Americans this upcoming Holiday season. If YouGov's sample data reflects the broader buying public, Apple's rivals need to get more aggressive and make the most of Amazon's brief absence from the UK tablet arena. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Reg man builds smart home rig, gains SUPREME CONTROL of DOMAIN – Pics
LightwaveRF and Arduino: Bright ideas for dim DIYers
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Apple patent LOCKS drivers out of their OWN PHONES
I'm sorry Dave, I'm afraid I can't let you text that
Microsoft signs Motorola to Android patent pact – no, not THAT Motorola
The part that Google never got will play ball with Redmond
Slip your finger in this ring and unlock your backdoor, phone, etc
Take a look at this new NFC jewellery – why, what were you thinking of?
Happy 25th birthday, Game Boy!
Monochrome handset ushered in modern mobile gaming era
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.