Feeds

Vodafone dishes out free unlimited data

Three-month see-what-you-need period

The essential guide to IT transformation

Folk after a fresh handset might like to consider Vodafone, which is offering new and upgrading mobile customers truly unlimited data for a three-month period.

The company's Data Test Drive incentive is available for anyone who enrolls or upgrades to a pay-monthly contract with one of Vodafone's range of smartphones.

After a punter signs up to a deal, choosing their favourite handset and price plan, they're free to go on a data munching spree, downloading and using apps, streaming content and even tethering to other devices.

"Use the internet as much as you like," said Vodafone.

This'll last for three months, after which Vodafone will inform the customer how much data they've used and whether the plan they initially chose is suitable.

Of course, Vodafone would like us to think this is all about helping the customer gain confidence in using their smartphone, exploring the apps and features they will use regularly.

More cynical readers will view it as an attempt to get buyers downloading like billy-o so they adopt a much higher data tariff when they start paying than they would otherwise have chosen.

And note the Vodafone offer's Ts&Cs: "The Three Month Data Test Drive is for data use in the UK only and does not apply to SIM only, mobile broadband and price plans where data is not included. If you move to a different price plan during the trial, sorry but the offer will not transfer to the new plan so you’ll be charged our standard data charges if you exceed your data allowance. Don’t forget after the 3 months if you exceed your UK data allowance our standard data charges will be applied."

Meanwhile, the company's rivals Three recently opened its renowned unlimited data plans to every customer on any price plan for an extra £3 per month. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
EE fails to apologise for HUGE T-Mobile outage that hit Brits on Friday
Customer: 'Please change your name to occasionally somewhere'
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
We need less U.S. in our WWW – Euro digital chief Steelie Neelie
EC moves to shift status quo at Internet Governance Forum
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.