The Register® — Biting the hand that feeds IT

Feeds

Amazon fans order three Fires for every E Ink Kindle

First-day tablet orders estimated at 95k

Agentless Backup is Not a Myth

Kindle buyers want the Fire, Amazon's new colour tablet, more than they want the online retailers revamped E Ink reader, buyer data suggests.

Online number cruncher eDataSource said late last week that 95,000 punters signed up for the Fire on the first day Amazon began noting expressions of interest.

The company tracks 800,000 punters' email inboxes, allowing it to estimate the overall number of Kindle Fire pre-orders in the US.

Ditto the Kindle Touch and the new Kindle - the old Kindle 3 has been renamed the Kindle Keyboard - which together generated 25,000 orders on the first day.

So for every E Ink Kindle ordered, more than three Fires were requested.

Whether that's the result of a considered purchase, and punters really do prefer tablets to e-book readers, or simply a flood of buyers after a cheap tablet, remains to be seen. Holiday season sales are going to be eagerly watched.

The Kindle Fire is only being made available in the US, as is the Kindle Touch.

So was the iPad, and in 2010 that generated 300,000 first-day sales, according to Apple. ®

Customer Success Testimonial: Recovery is Everything

"Whether that's the result of...

.. a considered purchase, and punters really do prefer tablets to e-book readers, or simply a flood of buyers after a cheap tablet, remains to be seen. Holiday season sales are going to be eagerly watched."

Or perhaps option C; many people that wanted an e-book reader will have bought one of the earlier Kindles already, and the new ones aren't different enough to prompt an upgrade purchase. The Fire, on the other hand, *is* radically new, and might be wanted for reasons beyond it simply being "a cheap tablet".

4
0

I dunno...

I love my kindle - it's a viable replacement for a book, in terms of easy-on-the-eye use.

I'm (only?) 29, but I find I hold my cellphone further away from my face when I look at it, compared to years ago, or younger (teens) extended family members. My eyes are knackered after a day on my laptop without my glasses. A fondleslab would just make all that worse.

I don't have a fondleslab because between my laptop and my bb, I don't have the need to play games, browse photos surf the net or do whatever else people who *still use their tablets six months after buying it* do.

The kindle is a *book* replacement, NOT a crap-screene tablet, and it's damn good at what it was designed to do. I don't see them going anywhere.

2
0

Yup I already have a kindle, might pick up a fire. the new kindles don't offer anything I want (touch screen for a ebook reader strikes me as mostly pointless

2
0

More from The Register

 breaking news
Curtain drops on Apple Store ahead of WWDC: What lies behind?
Steve Jobs watching from on high. No pressure, lads
 breaking news
Cold, dead hands of Steve Jobs slip from iPhones: The Cult of Ive is upon us
Billionaire biz baron's death clears way for uber-shiny iOS 7
Airbus imagines suitcases that find themselves
Point your mobe at your smalls to track their every move
First look: iOS 7 for iPad
No, Apple hasn't released it yet, but that doesn't stop intrepid devs
Surprise! Intel smartphone trounces ARM in power trials
Tests show equal performance while sipping significantly less juice
Apple said to be 'exploring' 5.7-inch iPhone
Who's the copycat this time, Mr. Cook?
Review: Belkin Thunderbolt Express Dock
Missing Mac ports reunited, for a price
 breaking news
Australian 'Apple tax' repealed for MacBook Air
But the new MacPro is priced at a premium