Feeds

O2 best placed to scoop new iPhone sales dosh

Still has fruit-stroker legion from old exclusive deal

Build a business case: developing custom apps

O2 will be quids in when the next iPhone is beamed down to mere mortals, a spectacle that's strongly rumoured to be happening tomorrow.

According to figures from Kantar Worldpanel ComTech, O2 handles 45 per cent of the Apple fanbois in the UK, and those guys are known to be quite loyal.

O2 used to have the exclusive deal on iPhones, when such a thing still existed, and though that competitive edge is long gone, lots of Jesus mobe owners are still with the network. According to ComTech, 38 per cent of iPhone customers on O2 have had their fruity phone for at least 18 months, which means they're ripe for an upgrade.

“Kantar Worldpanel ComTech’s panel shows that iPhone consumers are very loyal when upgrading their device. In Britain, over 70 per cent of iPhone owners who changed their device chose another iPhone. O2 is extremely well placed to capitalise when the new iPhone is released,” said Dominic Sunnebo, global consumer insight director at Kantar.

The latest numbers from ComTech, for the 12 weeks up to 5 September, show that Android-loaded handsets are the most popular smartphones in the UK, holding 48.3 per cent of the market, while 21.2 per cent have Blackberrys and 20.8 per cent of smartphone users have iPhones. In total, around 42 per cent of people in the country own a smartphone.

ComTech conducts over a million interviews per year in Europe alone. They track information including mobile phone behaviour, purchasing of phones, mobile phone bills and airtime, source of purchase (including network and retailer) and phone usage. From this they also work out how many people are on a particular network and how far into a contract. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
UK fuzz want PINCODES on ALL mobile phones
Met Police calls for mandatory passwords on all new mobes
Canadian ISP Shaw falls over with 'routing' sickness
How sure are you of cloud computing now?
Don't call it throttling: Ericsson 'priority' tech gives users their own slice of spectrum
Actually it's a nifty trick - at least you'll pay for what you get
Three floats Jolla in Hong Kong: Says Sailfish is '3rd option'
Network throws hat into ring with Linux-powered handsets
Fifteen zero days found in hacker router comp romp
Four routers rooted in SOHOpelessly Broken challenge
New Sprint CEO says he will lower axe on staff – but prices come first
'Very disruptive' new rates to be revealed next week
US TV stations bowl sueball directly at FCC's spectrum mega-sale
Broadcasters upset about coverage and cost as they shift up and down the dials
Trans-Pacific: Google spaffs cash on FAST undersea packet-flinging
One of 6 backers for new 60 Tbps cable to hook US to Japan
Tech city types developing 'Google Glass for the blind' app
An app and service where other people 'see' for you
UK mobile coverage is BETTER than EVER, networks tell Ofcom
Regulator swallows this line and parrots it back out at us. What are they playing at?
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.