Feeds

London gets first new Google Chromebookshop

We offer only one thing: Total Googly dominance

Beginner's guide to SSL certificates

Brit geeks have snapped up Samsung-made Chromebooks from Google's new 'store' on London's Tottenham Court Road in a sign that the Chocolate Factory's attempt to clone Apple Stores' razzle-dazzle is paying dividends.

Staff at the branch told the Reg that they had shifted "quite a few" of the £349/£399 mini-laptops since the Google Shop - the first in the world - opened on Thursday night. One such "demonstrator", Latoyah, said that it had been so busy at the weekend they'd had to double up staff - albeit from 3 to 6 - to deal with the Google fans wanting to get hands-on with the machines. Chrome Book have been on sale on Amazon and Best Buy since June.

Chrome Zone in PC world, London, credit: the Register

Benches, funky stools and 12 Chromebooks in London's Google shop

Still, the Google shop is no Apple Store.

The outlet is run within PC World/Curry's shops and demonstrate Google just dipping its toe in the world of shop window retail. Consisting of 12 Chromebooks, four benches and six postmodern leather stools, the store in Tottenham Court Road is kitted out in Google colours, has three dedicated staff and one large display screen... which didn't seem to be working three days in.

"It just didn't turn on this morning," one member of staff explained.

The Google bench only sells Chromebooks - 12.1" screen devices running Google's Chrome operating system. The machine boots in 8 seconds, has a 1.6Ghz Intel processor and comes in black and white. The opening screen on boot-up is a Google account log-in and the home screen is the Chrome homepage with a selection of web apps, though some apps like Docs will run off-line too. It's possibly because the concept is so different to the competition (Googly as the Reg review puts it) that Google have felt the need to splash out on some colourful interior decor.

Chrome Zone in PC world, London, credit: The Register

The London Google shop is the first of several opening up in conjunction with PC World/Curry's: one is opening today in Thurrock, Essex and there are plans to roll them out across the country.

According to staff, the concession will be permanent and there were no plans currently to expand to different products.

Mark Slater, category director at Dixons Retail, gushed: “Initial customer response to the launch of Samsung’s Chromebook has been excellent and we are expecting a lot of customer interest and excitement now it is in-store."

Chrome Zone in PC world, London, credit: The Register

'Revolutionary' laptop looks startlingly normal

“It’s the most revolutionary laptop on the market," he trilled. ®

Security for virtualized datacentres

More from The Register

next story
It's Big, it's Blue... it's simply FABLESS! IBM's chip-free future
Or why the reversal of globalisation ain't gonna 'appen
'Hmm, why CAN'T I run a water pipe through that rack of media servers?'
Leaving Las Vegas for Armenia kludging and Dubai dune bashing
Facebook slurps 'paste sites' for STOLEN passwords, sprinkles on hash and salt
Zuck's ad empire DOESN'T see details in plain text. Phew!
CAGE MATCH: Microsoft, Dell open co-located bit barns in Oz
Whole new species of XaaS spawning in the antipodes
Microsoft and Dell’s cloud in a box: Instant Azure for the data centre
A less painful way to run Microsoft’s private cloud
AWS pulls desktop-as-a-service from the PC
Support for PCoIP protocol means zero clients can run cloudy desktops
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.