Feeds

London gets first new Google Chromebookshop

We offer only one thing: Total Googly dominance

Maximizing your infrastructure through virtualization

Brit geeks have snapped up Samsung-made Chromebooks from Google's new 'store' on London's Tottenham Court Road in a sign that the Chocolate Factory's attempt to clone Apple Stores' razzle-dazzle is paying dividends.

Staff at the branch told the Reg that they had shifted "quite a few" of the £349/£399 mini-laptops since the Google Shop - the first in the world - opened on Thursday night. One such "demonstrator", Latoyah, said that it had been so busy at the weekend they'd had to double up staff - albeit from 3 to 6 - to deal with the Google fans wanting to get hands-on with the machines. Chrome Book have been on sale on Amazon and Best Buy since June.

Chrome Zone in PC world, London, credit: the Register

Benches, funky stools and 12 Chromebooks in London's Google shop

Still, the Google shop is no Apple Store.

The outlet is run within PC World/Curry's shops and demonstrate Google just dipping its toe in the world of shop window retail. Consisting of 12 Chromebooks, four benches and six postmodern leather stools, the store in Tottenham Court Road is kitted out in Google colours, has three dedicated staff and one large display screen... which didn't seem to be working three days in.

"It just didn't turn on this morning," one member of staff explained.

The Google bench only sells Chromebooks - 12.1" screen devices running Google's Chrome operating system. The machine boots in 8 seconds, has a 1.6Ghz Intel processor and comes in black and white. The opening screen on boot-up is a Google account log-in and the home screen is the Chrome homepage with a selection of web apps, though some apps like Docs will run off-line too. It's possibly because the concept is so different to the competition (Googly as the Reg review puts it) that Google have felt the need to splash out on some colourful interior decor.

Chrome Zone in PC world, London, credit: The Register

The London Google shop is the first of several opening up in conjunction with PC World/Curry's: one is opening today in Thurrock, Essex and there are plans to roll them out across the country.

According to staff, the concession will be permanent and there were no plans currently to expand to different products.

Mark Slater, category director at Dixons Retail, gushed: “Initial customer response to the launch of Samsung’s Chromebook has been excellent and we are expecting a lot of customer interest and excitement now it is in-store."

Chrome Zone in PC world, London, credit: The Register

'Revolutionary' laptop looks startlingly normal

“It’s the most revolutionary laptop on the market," he trilled. ®

The Power of One eBook: Top reasons to choose HP BladeSystem

More from The Register

next story
Sysadmin Day 2014: Quick, there's still time to get the beers in
He walked over the broken glass, killed the thugs... and er... reconnected the cables*
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
SHOCK and AWS: The fall of Amazon's deflationary cloud
Just as Jeff Bezos did to books and CDs, Amazon's rivals are now doing to it
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
The triumph of VVOL: Everyone's jumping into bed with VMware
'Bandwagon'? Yes, we're on it and so what, say big dogs
Carbon tax repeal won't see data centre operators cut prices
Rackspace says electricity isn't a major cost, Equinix promises 'no levy'
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.