Feeds

London gets first new Google Chromebookshop

We offer only one thing: Total Googly dominance

Securing Web Applications Made Simple and Scalable

Brit geeks have snapped up Samsung-made Chromebooks from Google's new 'store' on London's Tottenham Court Road in a sign that the Chocolate Factory's attempt to clone Apple Stores' razzle-dazzle is paying dividends.

Staff at the branch told the Reg that they had shifted "quite a few" of the £349/£399 mini-laptops since the Google Shop - the first in the world - opened on Thursday night. One such "demonstrator", Latoyah, said that it had been so busy at the weekend they'd had to double up staff - albeit from 3 to 6 - to deal with the Google fans wanting to get hands-on with the machines. Chrome Book have been on sale on Amazon and Best Buy since June.

Chrome Zone in PC world, London, credit: the Register

Benches, funky stools and 12 Chromebooks in London's Google shop

Still, the Google shop is no Apple Store.

The outlet is run within PC World/Curry's shops and demonstrate Google just dipping its toe in the world of shop window retail. Consisting of 12 Chromebooks, four benches and six postmodern leather stools, the store in Tottenham Court Road is kitted out in Google colours, has three dedicated staff and one large display screen... which didn't seem to be working three days in.

"It just didn't turn on this morning," one member of staff explained.

The Google bench only sells Chromebooks - 12.1" screen devices running Google's Chrome operating system. The machine boots in 8 seconds, has a 1.6Ghz Intel processor and comes in black and white. The opening screen on boot-up is a Google account log-in and the home screen is the Chrome homepage with a selection of web apps, though some apps like Docs will run off-line too. It's possibly because the concept is so different to the competition (Googly as the Reg review puts it) that Google have felt the need to splash out on some colourful interior decor.

Chrome Zone in PC world, London, credit: The Register

The London Google shop is the first of several opening up in conjunction with PC World/Curry's: one is opening today in Thurrock, Essex and there are plans to roll them out across the country.

According to staff, the concession will be permanent and there were no plans currently to expand to different products.

Mark Slater, category director at Dixons Retail, gushed: “Initial customer response to the launch of Samsung’s Chromebook has been excellent and we are expecting a lot of customer interest and excitement now it is in-store."

Chrome Zone in PC world, London, credit: The Register

'Revolutionary' laptop looks startlingly normal

“It’s the most revolutionary laptop on the market," he trilled. ®

The Essential Guide to IT Transformation

More from The Register

next story
Manic malware Mayhem spreads through Linux, FreeBSD web servers
And how Google could cripple infection rate in a second
EU's top data cops to meet Google, Microsoft et al over 'right to be forgotten'
Plan to hammer out 'coherent' guidelines. Good luck chaps!
US judge: YES, cops or feds so can slurp an ENTIRE Gmail account
Crooks don't have folders labelled 'drug records', opines NY beak
FLAPE – the next BIG THING in storage
Find cold data with flash, transmit it from tape
Seagate chances ARM with NAS boxes for the SOHO crowd
There's an Atom-powered offering, too
Intel teaches Oracle how to become the latest and greatest Xeon Whisperer
E7-8895 v2 chips are best of the bunch, and with firmware-unlocked speed control
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Mobile application security vulnerability report
The alarming realities regarding the sheer number of applications vulnerable to attack, and the most common and easily addressable vulnerability errors.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.