Feeds

Yahoo! and! ABC! ink! news! pact!

Online-first blobbening to create vast eyeball mountain

The essential guide to IT transformation

Yahoo! and ABC have announced a news partnership that they hope will bag them 100 million US users a month.

ABC is looking to harness Yahoo!'s big audiences for its content on GoodMorningAmerica.com and three other new online-first video series, hosted by its own anchors. At the moment, Yahoo! News and ABC News get a combined audience of 100 million users on PCs, mobiles and tablets, according to a Yahoo! statement, and they're hoping to carry all these through on the new partnership.

The buzzword of the launch, announced on ABC show Good Morning America, was "game changer", with execs using the phrase, and even the famous Diane Sawyer calling the deal "game changing" on air.

Under the terms of the deal, ABC News will become the premier news provider on Yahoo! News, with editorial teams from both working on original content for both sites.

"Teams will co-produce coverage for major news events and will have integrated bureaus in New York, Washington DC, and Los Angeles," the ABC release said. "ABC News content will be integrated throughout the Yahoo! News network, including the Yahoo! front page. ABC News will maintain editorial control over ABCNews.com and GoodMorningAmerica.com, and Yahoo! News will maintain editorial control of all its sites."

One of the online-first video series, Newsmakers, will kick off today with ABC anchor George Stephanopoulos's interview of President Barack Obama.

"This relationship will give ABC News an unrivalled ability to reach across the web, combining Yahoo!'s vast distribution and cutting-edge technology with our award-winning journalism," gushed ABC News president Ben Sherwood without a hint of irony.

Ross Levinson, executive VP of Americas at Yahoo! News, was similarly understated: "ABC News and Ben Sherwood's vision is completely symbiotic with ours; together we can create highly engaging experiences for more than 100 million users a month that will set the standard for the industry." ®

Gartner critical capabilities for enterprise endpoint backup

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.