Feeds

Adobe announces Creative Cloud, acquires PhoneGap

HTML 5, but little Flash at Adobe's creative confab

Website security in corporate America

MAX 2011 Adobe is aquiring Nitobi, creators and sponsors of the open source PhoneGap project that lets you build cross-platform mobile apps using HTML technologies, and has announced a suite of cloud services named, unsurprisingly, Creative Cloud.

The announcements were made during a Monday keynote presentation at the company's Adobe MAX creative confab in Los Angeles.

After the Nitobi acquisition closes – which is expected by the end of this month – PhoneGap will remain open source, with the code being donated to the Apache Software Foundation. Nitobi CTO Dave Johnson says that Adobe is "fully supportive" of this transfer.

Although Adobe introduced basic PhoneGap support in the most recent version of DreamWeaver, its primary approach to cross-platform mobile development has until now been based on the Flash runtime and its packager for iOS which converts Flash apps to native code. Adobe now has two contrasting approaches – and has some tricky positioning to do, as well as the challenge of better integrating PhoneGap with its tools.

Creative Cloud was announced in conjunction with a new range of content-creation apps for tablets. These apps use the cloud services to store and transfer files, with 20GB of storage available.

Adobe CTO Kevin Lynch announces Photoshop Touch at the Adobe MAX conference

Adobe CTO Kevin Lynch announces Photoshop Touch at the Adobe MAX conference (click to enlarge)

The new apps include Photoshop Touch, Carousel for managing photos, Kuler for color selection and matching, Collage for assembling images on a virtual board, Debut for viewing Creative Suite files and marking them up with comments, Ideas for vector-based drawing, and Proto for sketching out wireframe prototypes of websites and mobile apps.

These touch apps will be initially available for Android, with iOS versions to follow next year – although Ideas is already available for iOS. Tablets will need to have at least an 8.9-inch display with 1280-by-800 resolution. There was no announcement about other tablet operating systems – sorry, BlackBerry PlayBook–owning creatives. Both of you.

In addition to these apps, Creative Cloud includes Business Catalyst for website design and hosting, and Digital Publishing Suite services for publishing magazines as apps for iPad, Android, and BlackBerry Playbook tablets, as well as desktop computers. A new Digital Publishing Suite Single Edition opens the service to small publishers at $395 per app, but supports Apple iPad only.

Some Creative Cloud subscription types will also include subscriptions to the Creative Suite desktop applications including Photoshop, InDesign and Illustrator. Full pricing for Creative Cloud will be announced in November.

Adobe also announced the acquisition of Typekit, a private company specializing in hosted web fonts, and the full release of Flash Player 11 and AIR 3, which will be available for download shortly.

A notable aspect of the MAX keynote was little direct mention of Flash, an absence that supports the notion that the company is now presenting itself as an HTML and mobile app company. The Nitobi acquisition also raises the question of whether Flash or PhoneGap will be more prominent in Adobe’s mobile development tools.

Nitobi looks like a smart strategic acquisition, but Adobe has some tricky repositioning to do. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
'Windows 9' LEAK: Microsoft's playing catchup with Linux
Multiple desktops and live tiles in restored Start button star in new vids
Not appy with your Chromebook? Well now it can run Android apps
Google offers beta of tricky OS-inside-OS tech
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
SUSE Linux owner Attachmate gobbled by Micro Focus for $2.3bn
Merger will lead to mainframe and COBOL powerhouse
iOS 8 release: WebGL now runs everywhere. Hurrah for 3D graphics!
HTML 5's pretty neat ... when your browser supports it
Greater dev access to iOS 8 will put us AT RISK from HACKERS
Knocking holes in Apple's walled garden could backfire, says securo-chap
NHS grows a NoSQL backbone and rips out its Oracle Spine
Open source? In the government? Ha ha! What, wait ...?
Google extends app refund window to two hours
You now have 120 minutes to finish that game instead of 15
Intel: Hey, enterprises, drop everything and DO HADOOP
Big Data analytics projected to run on more servers than any other app
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.