SweetLabs gets sugar from Intel
Desktop app platform gets big gun's tick
Magic Quadrant for Enterprise Backup/Recovery
Software developer start-up SweetLabs Inc has scored $US13 million in Series C funding led by Intel Capital.
The new funding will be mainly used to grow its Pokki desktop app developer platform. However the company will continue to expand the OpenCandy advertising network, which shows ads for other downloadable programs while consumers are downloading and installing software.
The San Diego based outfit launched in 2008 under the name OpenCandy. The company’s launch remit was to “help developers reach more users and make more money by powering relevant software recommendations during the download and install process for third-party applications.” The OpenCandy Software Network has now powered over 350 million application installations globally.
In June last year the company launched the Pokki platform, which enables web developers to create connected desktop applications using standard web languages like HTML 5.
“The SweetLabs strategy aligns well with Intel’s computing vision. Pokki has the potential to reinvent the PC experience and help unify an ecosystem where users interact with rich, always-on apps across all their platforms and devices,” said Intel Capital MD Marc Yi. ®
COMMENTS
Worse than that
If only it were just advertisements in the installer. Instead these cavity creeps are going to give us "an ecosystem where users interact with rich, always-on apps across all their platforms and devices". Terrific! There's nothing I like more than being forced into some jackass' "ecosystem" rather than having the freedom to choose and build my own tools, however I like them; or "rich" applications full of bloat and pointless shiny bits; or applications that I can't turn off. And how many times have I said, gee, I wish I could run my maximum-entropy-Markov-model-language-parsing simulations on my phone!
In short, Intel is again throwing cash in the direction of Computing For Idiots. Quel surprise.
Reinventing just got easier
"reinvent the PC experience", no less. So presumably an ad-laden installer is the new saviour that will keep Intel's PC CPU business afloat? How unlikely.
IT infrastructure monitoring strategies
Agentless Backup is Not a Myth
Top 10 SIEM implementer’s checklist
Steps to Take Before Choosing a Business Continuity Partner
Enabling efficient data center monitoring
