Feeds

007's car outdrives iPhone in battle of the brands

Bond is better. Again.

Top 5 reasons to deploy VMware with Tegile

The annual CoolBrands survey has returned this year, and Apple has again failed to claw back the top spot that its much coveted iPhone held just a couple of years before.

The CoolBrands survey, which delineates the most desirable consumer brands, has once again declared Aston Martin is this year's coolest brand, keeping the iPhone off the number one spot for a second year running. Get over it fanboys, James Bond is always going to win this one.

Aston Martin DBS Volante

Aston Martin DBS Volante: sexiest gadget on the planet

In last year's survey, Apple itself was down in 13th place, with the iPod in third. This time around, CoolBrands merged all of its products into one, and the Cupertino company as a whole took the second place spot.

The only other phone manufacturer to make the list was RIM's BlackBerry in sixth, although after Google's acquisition of Motorola, perhaps we can throw it in there too - the online advertising giant sits in seventh.

Apple iPhone 4

Settle for silver

While no vehicle comes close to that of our much loved 007, driving up the rankings from sixth to third was Harley Davidson, while Ferrari took eighth and Maserati sneaked in at number 20.

Despite the UK's general dislike of 3D, and Nintendo's less-than-successful 3DS launch, Mario's makers still nipped in at sixteenth, with Sony's PlayStation brand a few paces ahead in thirteenth.

PlayStation controller

Lucky for some

Votes come from a collection of too-cool-for-school personalities which the company calls their "panel of influential opinion formers".

There's further details and other lists here (PDF), if you can handle the awesomeness. Yah. ®

Remote control for virtualized desktops

More from The Register

next story
PEAK APPLE: iOS 8 is least popular Cupertino mobile OS in all of HUMAN HISTORY
'Nerd release' finally staggers past 50 per cent adoption
Tim Cook: The classic iPod HAD TO DIE, and this is WHY
Apple, er, couldn’t get parts for HDD models
Apple spent just ONE DOLLAR beefing up the latest iPad Air 2
New iPads look a lot like the old one. There's a reason for that
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Microsoft fitness bands slapped on wrists: All YOUR HEALTH DATA are BELONG TO US
Wearable will deliver 'actionable insights for healthier living'
Lawyers mobilise angry mob against Apple over alleged 2011 Macbook Pro crapness
We suffered 'random bouts of graphical distortion' - fanbois
Caterham Seven 160 review: The Raspberry Pi of motoring
Back to driving's basics with a joyously legal high
Back to the ... drawing board: 'Hoverboard' will disappoint Marty McFly wannabes
Buzzing board (and some future apps) leave a lot to be desired
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.
Mitigating web security risk with SSL certificates
Web-based systems are essential tools for running business processes and delivering services to customers.