Feeds

007's car outdrives iPhone in battle of the brands

Bond is better. Again.

Security for virtualized datacentres

The annual CoolBrands survey has returned this year, and Apple has again failed to claw back the top spot that its much coveted iPhone held just a couple of years before.

The CoolBrands survey, which delineates the most desirable consumer brands, has once again declared Aston Martin is this year's coolest brand, keeping the iPhone off the number one spot for a second year running. Get over it fanboys, James Bond is always going to win this one.

Aston Martin DBS Volante

Aston Martin DBS Volante: sexiest gadget on the planet

In last year's survey, Apple itself was down in 13th place, with the iPod in third. This time around, CoolBrands merged all of its products into one, and the Cupertino company as a whole took the second place spot.

The only other phone manufacturer to make the list was RIM's BlackBerry in sixth, although after Google's acquisition of Motorola, perhaps we can throw it in there too - the online advertising giant sits in seventh.

Apple iPhone 4

Settle for silver

While no vehicle comes close to that of our much loved 007, driving up the rankings from sixth to third was Harley Davidson, while Ferrari took eighth and Maserati sneaked in at number 20.

Despite the UK's general dislike of 3D, and Nintendo's less-than-successful 3DS launch, Mario's makers still nipped in at sixteenth, with Sony's PlayStation brand a few paces ahead in thirteenth.

PlayStation controller

Lucky for some

Votes come from a collection of too-cool-for-school personalities which the company calls their "panel of influential opinion formers".

There's further details and other lists here (PDF), if you can handle the awesomeness. Yah. ®

New hybrid storage solutions

More from The Register

next story
Apple iPhone 6: Missing sapphire glass screen FAIL explained
They just cannae do it in time, says analyst
Slap my Imp up: Bullfrog's Dungeon Keeper
Monsters need to earn a living too
Oh noes, fanbois! iPhone 6 Plus shipments 'DELAYED' in the UK
Is EMBIGGENED Apple mobile REALLY that popular?
Apple's big bang: iPhone 6, ANOTHER iPhone 6 Plus and WATCH OUT
Let's >sigh< see what Cupertino has been up to for the past year
The Apple Watch and CROTCH RUBBING. How are they related?
Plus: 'NostrilTime' wristjob vid action
Apple's SNEAKY plan: COPY ANDROID. Hello iPhone 6, Watch
Sizes, prices and all – but not for the wrist-o-puter
Apple Pay is a tidy payday for Apple with 0.15% cut, sources say
Cupertino slurps 15 cents from every $100 purchase
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.