Feeds

007's car outdrives iPhone in battle of the brands

Bond is better. Again.

Build a business case: developing custom apps

The annual CoolBrands survey has returned this year, and Apple has again failed to claw back the top spot that its much coveted iPhone held just a couple of years before.

The CoolBrands survey, which delineates the most desirable consumer brands, has once again declared Aston Martin is this year's coolest brand, keeping the iPhone off the number one spot for a second year running. Get over it fanboys, James Bond is always going to win this one.

Aston Martin DBS Volante

Aston Martin DBS Volante: sexiest gadget on the planet

In last year's survey, Apple itself was down in 13th place, with the iPod in third. This time around, CoolBrands merged all of its products into one, and the Cupertino company as a whole took the second place spot.

The only other phone manufacturer to make the list was RIM's BlackBerry in sixth, although after Google's acquisition of Motorola, perhaps we can throw it in there too - the online advertising giant sits in seventh.

Apple iPhone 4

Settle for silver

While no vehicle comes close to that of our much loved 007, driving up the rankings from sixth to third was Harley Davidson, while Ferrari took eighth and Maserati sneaked in at number 20.

Despite the UK's general dislike of 3D, and Nintendo's less-than-successful 3DS launch, Mario's makers still nipped in at sixteenth, with Sony's PlayStation brand a few paces ahead in thirteenth.

PlayStation controller

Lucky for some

Votes come from a collection of too-cool-for-school personalities which the company calls their "panel of influential opinion formers".

There's further details and other lists here (PDF), if you can handle the awesomeness. Yah. ®

The essential guide to IT transformation

More from The Register

next story
Reg man looks through a Glass, darkly: Google's toy ploy or killer tech specs?
Tip: Put the shades on and you'll look less of a spanner
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
One step closer to ROBOT BUTLERS: Dyson flashes vid of VACUUM SUCKER bot
Latest cleaner available for world+dog in September
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.