Feeds

Ultrabooks vs tablets: tablet demise greatly exaggerated

Makers spin skinny laptops as tablet killers. Wrong.

Gartner critical capabilities for enterprise endpoint backup

If you read stories on the interweb, almost all of them sourced from a DigiTimes article, that tablet sales will be whammed next year by Ultrabooks, consider.

The claim is primarily made by Acer VP Scott Lin who, not at all coincidentally, announced Acer's Aspire S3 Ultrabook in Taiwan the day before the Digitimes article appeared.

Point is, he is, as any computer company executive in similar circumstances would do, talking up the product he's launching.

Lin reckons Ultrabooks won't start to hit their stride until early next year.

Acer Aspire S3 Ultrabook

Acer's Aspire S3 Ultrabook at IFA

No surprise that, since Intel has already said second-gen models based in its 'Ivy Bridge' chippery will be out then to deliver better performance and battery life than first-gen models.

Lin also sees no reason why Ultrabooks won't account for 30 per cent of global notebook sales by the end of 2012. Again, that's a prediction already made by Intel.

But he also believes Ultrabooks will quickly eat into tablet sales.

They may very well do so, but Acer has reason to spread some FUD here. The success of Apple's iPad caught it off guard - and plenty of rival PC makers too - and it has struggled to catch up.

Back in March this year, executives admitted the company's tablet strategy was "missing". Despite announcing new models, a month later Acer bosses were running around telling anyone who would listen that fondleslab fever was fading.

Apple's sales - not to mention those of other Android tablet makers - would suggest not.

The word from market watchers who track sales to customers - as opposed to shipments from factories, which basically require you to take manufacturers at their word - is that Android tablet sales are very bursty. Sales shoot up at launch, but quickly decline once a vendors' fans have had their fix.

Boost IT visibility and business value

Next page: Punter activity

More from The Register

next story
Apple takes blade to 13-inch MacBook Pro with Retina display
Shaves price, not screen on mid-2014 model
iPhone 6 flip tip slips in Aussie's clip: Apple's 'reversible USB' leaks
New plug not compatible with official Type-C, according to fresh rumors
FEAST YOUR EYES: Samsung's Galaxy Alpha has an 'entirely new appearance'
Wow, it looks like nothing else on the market, for sure
YES YES YES! Apple patents mousy, pressure-sensing iVibrator
Fanbois prepare to experience the great Cupertin-O
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
Apple analyst: fruity firm set to shift 75 million iPhones
We'll have some of whatever he's having please
Things are looking up in Flappy Bird sequel
'Swing Copters' offers the same gameplay but in a different direction
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.