Feeds

PlayBook stock mountain: RIM slashes prices

Unloved fondle-slab is 'a dog with fleas'

Security for virtualized datacentres

RIM has started to slash prices for its little-loved BlackBerry PlayBook tablet in the US amid channel talk on this side of the pond that the fondleslabs are shifting more slowly than expected and inventory levels are out of control.

The troubled Canadian firm is taking a lead from HP which saw demand for its TouchPad go through the roof after it hacked prices ahead of canning the product family. RIM is trying to tempt customers with a $100 coupon and $100 rebate.

The latest price-hacking measures have yet to reach Europe, although telco launch partner for the PlayBook Carphone Warehouse confirmed it is now giving PlayBooks away for free when bought as part of a mobile contract with its BlackBerry device.

A spokeswoman at Carphone Warehouse refused to comment on shipments to date or be drawn on any price cuts that may or may not be pending.

Reseller sources reckon RIM rushed its product to market without the features – unless tethered to a BlackBerry – required to mount a credible challenge to Apple: no contact database, native email, chat app or 3G connectivity.

"It's a dog with fleas," claimed one reseller. "Demand is very poor".

Another said customers had trialled it but came back unimpressed. "It's too expensive and not fit for purpose in the enterprise space ... it's a tethering device so has to be carried with a BlackBerry."

Sources estimate that up to 500,000 PlayBooks have yet to find a home. RIM has already cut sales forecasts for the year.

There is a pressing urgency to clear this kit as RIM readies a 3G version with more functionality but it is playing catch-up with Apple – the third-gen iPad is expected to be released early next year.

The concerns over stock heaps further misery on RIM which is firing staff and watching as demand for Samsung and Apple phones casts a shadow over its handset biz.

European PlayBook distributor Brightpoint refused to comment and despite repeated attempts, RIM was unavailable for comment. ®

New hybrid storage solutions

More from The Register

next story
Apple iPhone 6: Missing sapphire glass screen FAIL explained
They just cannae do it in time, says analyst
Slap my Imp up: Bullfrog's Dungeon Keeper
Monsters need to earn a living too
Oh noes, fanbois! iPhone 6 Plus shipments 'DELAYED' in the UK
Is EMBIGGENED Apple mobile REALLY that popular?
Apple's big bang: iPhone 6, ANOTHER iPhone 6 Plus and WATCH OUT
Let's >sigh< see what Cupertino has been up to for the past year
Apple Pay is a tidy payday for Apple with 0.15% cut, sources say
Cupertino slurps 15 cents from every $100 purchase
The Apple Watch and CROTCH RUBBING. How are they related?
Plus: 'NostrilTime' wristjob vid action
Apple's SNEAKY plan: COPY ANDROID. Hello iPhone 6, Watch
Sizes, prices and all – but not for the wrist-o-puter
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.