Feeds

Windows Marketplace goes webby

For that Mac-using-WP7-owning demographic

Combat fraud and increase customer satisfaction

Windows Phone users, happily getting their Mango update, can now buy apps using a website as well as the Windows-only Zune client.

The web-based version offers access to the same range of applications, and pushes them directly out to a registered handset, or sends an email with a suitable link if push isn't operable for some reason. But, more importantly, it will work for those Windows Phone users who haven't bought into the Microsoft brand for all their OS needs.

Most Windows Phone users are probably running a Microsoft OS on their desktops too, and so happily use the Zune client software, but Microsoft's aspirations for its mobile platform go beyond being a desktop companion, so having a web-based store is an obvious development – even if it is one that Apple (with its iTunes software) has eschewed.

The new marketplace is already available around the world, and clearly aimed at Mango: the latest version of Windows Phone which is being pushed out to users in a phased release over the next few weeks.

Being able to order mobile applications through a website isn't a huge deal for Windows Phone, but it is one of those niceties that the platform will need to be taken seriously. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Android engineer: We DIDN'T copy Apple OR follow Samsung's orders
Veep testifies for Samsung during Apple patent trial
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Batten down the hatches, Ubuntu 14.04 LTS due in TWO DAYS
Admins dab straining server brows in advance of Trusty Tahr's long-term support landing
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
Windows XP still has 27 per cent market share on its deathbed
Windows 7 making some gains on XP Death Day
Internet-of-stuff startup dumps NoSQL for ... SQL?
NoSQL taste great at first but lacks proper nutrients, says startup cloud whiz
Windows 8.1, which you probably haven't upgraded to yet, ALREADY OBSOLETE
Pre-Update versions of new Windows version will no longer support patches
Microsoft TIER SMEAR changes app prices whether devs ask or not
Some go up, some go down, Redmond goes silent
Red Hat to ship RHEL 7 release candidate with a taste of container tech
Grab 'near-final' version of next Enterprise Linux next week
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.