Feeds

Veggies tricked into dating meat-gobbling escorts

Watchdog bitchslap for VeggieDates.com

Combat fraud and increase customer satisfaction

Vegetarians looking online for lovers who have the same dietary preferences as they do were misled by dating site VeggieDates.com, the Advertising Standards Authority ruled today.

The ASA has demanded that the homepage of VeggieDates be changed to reflect the fact that most of its members were neither vegetarian nor vegan.

The agency upheld a complaint from a frustrated Veggie Dates member who discovered that the majority of other singles on the site in fact enjoyed eating dead animals.

The report cited these particular marketing slogans on the homepage as misleading:

Veggie dates ... Find your veggie dates ... FIND VEGGIE DATES! Meet single vegetarian men and women looking for love in the UK ... You can register for free & search Veggie Dates anonymously right away – it's completely safe, secure and confidential – from a trusted UK vegetarian online dating agency... Meet men and women for online dating – all looking for relationships with other Vegetarians! Join Veggie Dates for free and start browsing our selection of vegan and vegetarian singles online today ...

It turns out that Veggie Dates shared its members with a pool of dating sites called Global Personals. Veggie Dates acknowledged that the majority of people on the site were not necessarily vegetarians and there was no way to filter them. This pooling of members was mentioned in the Terms and Conditions but contradicted the general impression given by the homepage.

In its defence, Veggie Dates argued that the homepage didn't state that it was "only" for vegetarians and vegans. The website "simply invited vegetarians to join and meet other vegetarians" the company explained to the ASA. "A member could indicate they were vegetarian or not by ticking a box in their dating profile. Members could then browse other members by looking at their profiles to see if they were also vegetarian."

Unfortunately there was no filter to let people search for users who had ticked that option. Veggie Dates explained that it was a feature that they had intended to include but it had not been possible.

The ASA upheld the complaint stating that it breached its codes against misleading advertising, substantiation and exaggeration.

The ASA has been ruling on cases of misleading advertising online since 1 March. ®

3 Big data security analytics techniques

More from The Register

next story
Forget the beach 'n' boardwalk, check out the Santa Cruz STEVE JOBS FOUNTAIN
Reg reader snaps shot of touching tribute to Apple icon
Oz bank in comedy Heartbleed blog FAIL
Bank: 'We are now safely patched.' Customers: 'You were using OpenSSL?'
Happy 40th Playmobil: Reg looks back at small, rude world of our favourite tiny toys
Little men straddle LOHAN, attend tiny G20 Summit... ah, sweet memories...
Spanish village called 'Kill the Jews' mulls rebranding exercise
Not exactly attractive to the Israeli tourist demographic
Lego is the TOOL OF SATAN, thunders Polish priest
New minifigs like Monster Fighters are turning kids to the dark side
Dark SITH LORD 'Darth Vader' joins battle to rule, er, Ukraine
Only I can 'make an empire out of a republic' intones presidential candidate
Chinese company counters pollution by importing fresh air
Citizens line up for bags of that sweet, sweet mountain air
Google asks April Fools: Want a job? Be our 'Pokemon Master'
Mountain View is prankin' like it's 1999...
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.