Feeds

Reebok used 'very fit woman' in buttock-related deception

Sporting gear group agrees $25m settlement over arse-exercising shoe claims

The Power of One Brief: Top reasons to choose HP BladeSystem

Reebok has to fork over $25m to the US Federal Trade Commission (FTC) for talking out its arse about its butt-toning footwear.

The FTC decided that Reebok had falsely claimed its EasyTone walking shoes and flip-flops and its RunTone running shoes could fight the flab on leg and buttock muscles.

“The FTC wants national advertisers to understand that they must exercise some responsibility and ensure that their claims for fitness gear are supported by sound science,” David Vladeck, director of the FTC’s Bureau of Consumer Protection actually said in a canned statement, proving the US government does have a sense of humour.

According to the FTC complaint, Reebok had made unsupported claims that walking and running in its Tone shoes could strengthen key leg and bottom muscles.

"One television ad featured a very fit woman explaining to an audience the benefits of Reebok EasyTone toning shoes," the FTC said.

"She picks up a shoe from a display and points to a chart showing the muscles that benefit from use of the shoes, while a video camera continues to focus on her buttocks.  She says the shoes are proven to strengthen hamstrings and calves by up to 11 per cent, and that they tone the buttocks 'up to 28 per cent more than regular sneakers, just by walking'," the outraged commission added.

(Should you wish to see this terrible example of overhyped advertising, purely to join the FTC in its outrage of course, the commission has a link to it on its website.)

The $25m settlement will be available for customer refunds, whether directly from the FTC or through a "court-approved class action lawsuit". ®

The smart choice: opportunity from uncertainty

More from The Register

next story
NSA man: 'Tell me about your Turkish connections'
Spooks ask Dabbsy to suggest a nice hotel with pool
Russia sends SEX-CRAZED GECKOS to SPAAAAACE!
In space... no one can hear you're green...
Carlos: Slim your working week to just three days of toil
'Midas World' vision suggests you retire later, watch more tellie and buy more stuff
Yahoo! Japan! launches! service! for! the! dead!
If you're reading this email, I am no longer alive
Plucky Rockall podule man back on (proper) dry land
Bold, barmy Brit adventurer Nick Hancock escapes North Atlantic islet
Motorist 'thought car had caught fire' as Adele track came on stereo
'FIRE' caption on dashboard prompts dunderheaded hard shoulder halt
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.