Feeds

Reebok used 'very fit woman' in buttock-related deception

Sporting gear group agrees $25m settlement over arse-exercising shoe claims

Choosing a cloud hosting partner with confidence

Reebok has to fork over $25m to the US Federal Trade Commission (FTC) for talking out its arse about its butt-toning footwear.

The FTC decided that Reebok had falsely claimed its EasyTone walking shoes and flip-flops and its RunTone running shoes could fight the flab on leg and buttock muscles.

“The FTC wants national advertisers to understand that they must exercise some responsibility and ensure that their claims for fitness gear are supported by sound science,” David Vladeck, director of the FTC’s Bureau of Consumer Protection actually said in a canned statement, proving the US government does have a sense of humour.

According to the FTC complaint, Reebok had made unsupported claims that walking and running in its Tone shoes could strengthen key leg and bottom muscles.

"One television ad featured a very fit woman explaining to an audience the benefits of Reebok EasyTone toning shoes," the FTC said.

"She picks up a shoe from a display and points to a chart showing the muscles that benefit from use of the shoes, while a video camera continues to focus on her buttocks.  She says the shoes are proven to strengthen hamstrings and calves by up to 11 per cent, and that they tone the buttocks 'up to 28 per cent more than regular sneakers, just by walking'," the outraged commission added.

(Should you wish to see this terrible example of overhyped advertising, purely to join the FTC in its outrage of course, the commission has a link to it on its website.)

The $25m settlement will be available for customer refunds, whether directly from the FTC or through a "court-approved class action lawsuit". ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Oz carrier Tiger Air takes terror alerts to new heights
Don't doodle, it might cost you your flight
WRISTJOB LOVE BONANZA: justWatch sex app promises blind date hookups
Mankind shuffles into the future, five fingers at a time
Every billionaire needs a PANZER TANK, right? STOP THERE, Paul Allen
Angry Microsoftie hauls auctioneers to court over stalled Pzkw. IV 'deal'
Oi, London thief. We KNOW what you're doing - our PRECRIME system warned us
Aye, shipmate, it be just like that Minority Report
Apple's Mr Havisham: Tim Cook says dead Steve Jobs' office has remained untouched
'I literally think about him every day' says biz baron's old friend
Cops apologise for leaving EXPLOSIVES in suitcase at airport
'Canine training exercise' SNAFU sees woman take home booming baggage
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.