Feeds

Brit web firms tweet way out of slump

Social media, weak pound blessed by bosses

3 Big data security analytics techniques

Tweeting and faffing with Facebook are helping British internet businesses avoid the economic slump, according to a survey by Sage Pay.

Brit web stores grew an average 49 per cent in the past 12 months, and three-quarters of them reported using social media to drive sales, according to the poll's findings. Sage Pay, a payment-processing service and a division of business software company Sage, surveyed 1,000 British businesses of all sizes and types in May and June for their annual "benchmark report".

Sage found UK e-shops and businesses significantly ramped up their social media presence last year. Seventy-six per cent of the firms surveyed are now using Twitter to communicate with customers, double the number that were using the channel in 2010. Sage Pay also found that 76 per cent of online retailers now have their own Facebook page, up 18 points from last year's report, which found 58 per cent of top performing sites used Facebook.

Other factors have played well for British e-tailers in the last 12 months with 57 per cent of them taking advantage of the weak Pound to expand into international territories. France, Germany and Spain were the most popular destinations for business expansion, but Britain's web-based exporters are finding success across the world, notably in China, where nearly one in five respondents said they now have a presence.

According to Sage, mobile retail is the next challenge for online shops. Other useful tips for webmasters uncovered by the poll include offering a speedy payment service, easy to use site navigation, offering next-day delivery, and enticing customers with special offers. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.