Feeds

Brit web firms tweet way out of slump

Social media, weak pound blessed by bosses

Mobile application security vulnerability report

Tweeting and faffing with Facebook are helping British internet businesses avoid the economic slump, according to a survey by Sage Pay.

Brit web stores grew an average 49 per cent in the past 12 months, and three-quarters of them reported using social media to drive sales, according to the poll's findings. Sage Pay, a payment-processing service and a division of business software company Sage, surveyed 1,000 British businesses of all sizes and types in May and June for their annual "benchmark report".

Sage found UK e-shops and businesses significantly ramped up their social media presence last year. Seventy-six per cent of the firms surveyed are now using Twitter to communicate with customers, double the number that were using the channel in 2010. Sage Pay also found that 76 per cent of online retailers now have their own Facebook page, up 18 points from last year's report, which found 58 per cent of top performing sites used Facebook.

Other factors have played well for British e-tailers in the last 12 months with 57 per cent of them taking advantage of the weak Pound to expand into international territories. France, Germany and Spain were the most popular destinations for business expansion, but Britain's web-based exporters are finding success across the world, notably in China, where nearly one in five respondents said they now have a presence.

According to Sage, mobile retail is the next challenge for online shops. Other useful tips for webmasters uncovered by the poll include offering a speedy payment service, easy to use site navigation, offering next-day delivery, and enticing customers with special offers. ®

The Power of One Brief: Top reasons to choose HP BladeSystem

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.