Feeds

E Ink eyes 30m e-book reader sales in 2011

Big demand from Xmas prezzie buyers with tight purse strings?

Top 5 reasons to deploy VMware with Tegile

Amazon may be about to launch a Kindle-branded Android tablet, but that hasn't stopped E Ink saying it expects 25-30m old-style e-book readers to ship in 2011.

Most will wing their way from Asian factories in Q4 as the increasing presence of the e-book persuades punters to pick up low-cost e-book readers as Christmas presents.

In these financially restrained times, consumers may well forego expensive tablets in favour of cheap e-book readers like the Kindle, especially when buying for others.

Market watcher IDC puts the total number of e-book readers shipped in H1 2011 at just under 11.4m units, and, according to insiders cited by DigiTimes, E Ink says H2 shipments will be 1.5 times H1's total.

That's 28.5m, based on IDC's figures - in the middle of E Ink's forecast range. ®

Internet Security Threat Report 2014

More from The Register

next story
PEAK APPLE: iOS 8 is least popular Cupertino mobile OS in all of HUMAN HISTORY
'Nerd release' finally staggers past 50 per cent adoption
Tim Cook: The classic iPod HAD to DIE, and this is WHY
Apple, er, couldn’t get the parts for HDD models
Apple spent just ONE DOLLAR beefing up the latest iPad Air 2
New iPads look a lot like the old one. There's a reason for that
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Caterham Seven 160 review: The Raspberry Pi of motoring
Back to driving's basics with a joyously legal high
Back to the ... drawing board: 'Hoverboard' will disappoint Marty McFly wannabes
Buzzing board (and some future apps) leave a lot to be desired
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
Protecting against web application threats using SSL
SSL encryption can protect server‐to‐server communications, client devices, cloud resources, and other endpoints in order to help prevent the risk of data loss and losing customer trust.