Feeds

99designs launches Oz local site

First conquer the world then return to the 'hood

Intelligent flash storage arrays

Australian design crowdsourcing pioneers 99designs have embarked on a localization strategy and will soon be offering a new range of professional tools for designers.

99designs, founded in Melbourne in 2008, is now the world’s largest crowdsourcing site for the design community and is headquartered in the US.

The Aussie expats have been working on an expansion strategy since the company received a $US35 million first-round capital investment led by Accel Partners in May.

Outside of the US, Australia is 99designs' largest and fastest growing market, with $US3.6 million worth of pitches posted to date. The new strategy will see the crowdsourcers launching local country sites, starting with Australia, followed by Canada and the UK.

99designs founder Mark Harbottle said “Australian businesses have already used 99designs to hold over 3,500 design contests in 2011. We’re here to foster new relationships between businesses and designers and we’re thrilled to be able to launch a local version of the site.”

Through 99designs.com.au, Australian businesses will be able to ‘crowdsource’ their web, logo and other design needs by posting contests or open pitches. The new site will allow Australian businesses and designers to work in their own currency, with local customer service, accounts management and business tools.

Over 1,000 new projects a week are posted to the site, with a new image uploaded every six seconds.

The localisation strategy will also double the number of local staff in Australia which is now the global center for technology and product development. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Zippy one-liners, broken promises: Doctor Who on the Orient Express
Series finally hits stride, but Clara's U-turn is baffling
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.