Feeds

Tokyo trains get lightsabre handrails

Star Wars weapons charm commuters

5 things you didn’t know about cloud backup

20th Century Fox Home Entertainment Japan is celebrating the latest Star Wars release - the compete saga on Blu-ray Disc - with a funky campaign on Tokyo's train network, turning the handrails on trains into lightsabres.

Lightsabres on train rails

Source: Japan Trends

Over here, the BT Tower was transformed into a giant lightsabre and hordes of stormtroopers littered the streets of London. But Tokyo commuters have been blessed with these glowing handrails instead, JapanTrends reports.

Now every passenger can feel like a Jedi as they scoot off to work. The Force is strong with this salaryman.

While entire trains are often commandeered in advertising campaigns over there, this is apparently the first time hand rails have been used.

Star Wars: The Complete Saga Blu-ray boxset is out now for £60. Read our views on it here. ®

The essential guide to IT transformation

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.