Feeds

45% of Android users to upgrade to rival phone OSes

Apple fans very keen to stick with their favoured brand

Choosing a cloud hosting partner with confidence

Call it the fanboy effect, call it the superior user experience the device offers, but research shows that iPhone owners are much more likely to stick with Apple than are folk who've bought handsets from other companies.

The data comes from UBS and takes in conversations had with more than 500 smartphone owners globally.

Some 89 per cent of iPhone users said they will buy another Apple handset when they replace the phone they currently own.

The next highest figure was 39 per cent, the number of HTC handset owners who will said they'll stay with that vendor when they upgrade. RIM came next, with a 33 per cent of BlackBerry-owning respondents saying they'll buy another of the Canadian company's products next time.

Samsung (28 per cent), Motorola (25 per cent) and Nokia (24 per cent) completed the list.

Go back 18 months, and RIM had a retention score of 62 per cent - surely a sign of the degree to which the company's offerings are falling out of favour. Its decline was the steepest decline in retention score.

Apple, by contrast, saw its score fall just six per cent over the same period.

The good news for Google is that punters are predominantly pissed off with the hardware, not the software. Some 55 per cent of Android users said they will stick with the OS, but will try a phone from a different vendor next time.

But that still leaves nearly half of people currently owning an Android handset who will defect to iOS, BlackBerry or Windows Phone. ®

Beginner's guide to SSL certificates

More from The Register

next story
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Xperia Z3: Crikey, Sony – ANOTHER flagship phondleslab?
The Fourth Amendment... and it IS better
Microsoft to enter the STRUGGLE of the HUMAN WRIST
It's not just a thumb war, it's total digit war
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.