Feeds

45% of Android users to upgrade to rival phone OSes

Apple fans very keen to stick with their favoured brand

Choosing a cloud hosting partner with confidence

Call it the fanboy effect, call it the superior user experience the device offers, but research shows that iPhone owners are much more likely to stick with Apple than are folk who've bought handsets from other companies.

The data comes from UBS and takes in conversations had with more than 500 smartphone owners globally.

Some 89 per cent of iPhone users said they will buy another Apple handset when they replace the phone they currently own.

The next highest figure was 39 per cent, the number of HTC handset owners who will said they'll stay with that vendor when they upgrade. RIM came next, with a 33 per cent of BlackBerry-owning respondents saying they'll buy another of the Canadian company's products next time.

Samsung (28 per cent), Motorola (25 per cent) and Nokia (24 per cent) completed the list.

Go back 18 months, and RIM had a retention score of 62 per cent - surely a sign of the degree to which the company's offerings are falling out of favour. Its decline was the steepest decline in retention score.

Apple, by contrast, saw its score fall just six per cent over the same period.

The good news for Google is that punters are predominantly pissed off with the hardware, not the software. Some 55 per cent of Android users said they will stick with the OS, but will try a phone from a different vendor next time.

But that still leaves nearly half of people currently owning an Android handset who will defect to iOS, BlackBerry or Windows Phone. ®

Website security in corporate America

More from The Register

next story
Man buys iPHONE 6 and DROPS IT to SMASH on PURPOSE
Yarrrgh! 'Tis Antipodean insanity, ye crazy swab
Oi, Tim Cook. Apple Watch. I DARE you to tell me, IN PERSON, that it's secure
State attorney demands Apple CEO bows the knee to him
Monitors monitor's monitoring finds touch screens have 0.4% market share
Not four. Point four. Count yer booty again, Microsoft
4K-ing excellent TV is on its way ... in its own sweet time, natch
For decades Hollywood actually binned its 4K files. Doh!
Your chance to WIN the WORLD'S ONLY HANDHELD ZX SPECTRUM
Reg staff not allowed to enter, god dammit
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
DARPA-backed jetpack prototype built to make soldiers run faster
4 Minute Mile project hatched to speed up tired troops
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.