Intel rejects Atom rename claim
No plan to change the brand, says chip giant
Intel has denied a claim that it will change the name of its low-power Atom processor when the next version of the chip, codenamed 'Cedar Trail', ships later this year.
The unnamed industry mole(s) who say otherwise were't apparently able to say what new name Intel has picked.
But they did claim that the rebranding excercise is to be put in place because a drop in demand for Atom CPUs is believed by Intel to have resulted from a poor brand image, DigiTimes reports.
Or it might simply be because netbook sales have stalled and the tablets that are selling in their place all use ARM chips not Atoms.
It's certainly hard to imagine that, having sold millions of Atoms, Intel now wants to scrap the name.
An Intel spokesman told the site: "There are no plans to change the Atom brand." ®
COMMENTS
Atom rulz!!!
Nothing I like more on my couch than having my computer fan loudly blow out hot air on my leg. Gee why isn't Atom in more tablets? If it doesn't have a fan its not a computer.
Dual Core Atom..
Has been out for ages.
It's still not that much cop.
The real netbook chipset comes from AMD in the form of Brazos, but good luck finding netbooks at a good price with it.
The market is still flooded with Atom rubbish.
The ORIGINAL Atom...
The original Atom was Acorn's predecessor to the BBC Micro, back in the 8 bit 6502 days, before Acorn invented and spun off ARM.
I wonder which 80's home computer they are going to sully the memories of, with their next underperformed netbook/tablet orientated processor?
Actually..
My old 1201n used the nettop Atom 330 dual core paired with an nvidia ION chipset and was decent for everyday stuff and light gaming. Ive now got a DM1 with a Brazos E350 and there's really not much noticable difference in grunt from the chip just a big leap in battery saving. Benchmarks show a bigger boost but in real terms theres not alot in it. My only hate of the previous intel chip is its hardware limit of 32 bit addressing on a 64 bit chip so I could only ever use 3.25GB RAM even with windows x64.
The oriiginal Atom...
sucked in Netbooks, even with a whopping 2GB RAM
Sure it offered decent battery life and propped XP up in a mediocre fashion, but it's downfall was it's single core design with little help from the Hyperthreading that it supported
Hopefully the genuine dual core Atom will pick up the batten as I do like Netbooks and own one but rarely use it due to the Atom processor limitations.
If not, the Atom will continue it's lower profile life within the innards of entry level NAS type devices and any other "appliance" like geeky device that uses embedded Windows or Linux. Wait a minute! Isn't that the ARM processor's playing field too?
Fark!
