Feeds

Intel rejects Atom rename claim

No plan to change the brand, says chip giant

Internet Security Threat Report 2014

Intel has denied a claim that it will change the name of its low-power Atom processor when the next version of the chip, codenamed 'Cedar Trail', ships later this year.

The unnamed industry mole(s) who say otherwise were't apparently able to say what new name Intel has picked.

But they did claim that the rebranding excercise is to be put in place because a drop in demand for Atom CPUs is believed by Intel to have resulted from a poor brand image, DigiTimes reports.

Or it might simply be because netbook sales have stalled and the tablets that are selling in their place all use ARM chips not Atoms.

It's certainly hard to imagine that, having sold millions of Atoms, Intel now wants to scrap the name.

An Intel spokesman told the site: "There are no plans to change the Atom brand." ®

Remote control for virtualized desktops

Whitepapers

Driving business with continuous operational intelligence
Introducing an innovative approach offered by ExtraHop for producing continuous operational intelligence.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Why CIOs should rethink endpoint data protection in the age of mobility
Assessing trends in data protection, specifically with respect to mobile devices, BYOD, and remote employees.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Mitigating web security risk with SSL certificates
Web-based systems are essential tools for running business processes and delivering services to customers.