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Intel rejects Atom rename claim

No plan to change the brand, says chip giant

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Intel has denied a claim that it will change the name of its low-power Atom processor when the next version of the chip, codenamed 'Cedar Trail', ships later this year.

The unnamed industry mole(s) who say otherwise were't apparently able to say what new name Intel has picked.

But they did claim that the rebranding excercise is to be put in place because a drop in demand for Atom CPUs is believed by Intel to have resulted from a poor brand image, DigiTimes reports.

Or it might simply be because netbook sales have stalled and the tablets that are selling in their place all use ARM chips not Atoms.

It's certainly hard to imagine that, having sold millions of Atoms, Intel now wants to scrap the name.

An Intel spokesman told the site: "There are no plans to change the Atom brand." ®

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