Feeds

Intel rejects Atom rename claim

No plan to change the brand, says chip giant

Next gen security for virtualised datacentres

Intel has denied a claim that it will change the name of its low-power Atom processor when the next version of the chip, codenamed 'Cedar Trail', ships later this year.

The unnamed industry mole(s) who say otherwise were't apparently able to say what new name Intel has picked.

But they did claim that the rebranding excercise is to be put in place because a drop in demand for Atom CPUs is believed by Intel to have resulted from a poor brand image, DigiTimes reports.

Or it might simply be because netbook sales have stalled and the tablets that are selling in their place all use ARM chips not Atoms.

It's certainly hard to imagine that, having sold millions of Atoms, Intel now wants to scrap the name.

An Intel spokesman told the site: "There are no plans to change the Atom brand." ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
End of buttons? Apple looks to patent animating iPhone sidewalls
Filing suggests handset with display strips
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
Reg man looks through a Glass, darkly: Google's toy ploy or killer tech specs?
Tip: Put the shades on and you'll look less of a spanner
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
prev story

Whitepapers

Gartner critical capabilities for enterprise endpoint backup
Learn why inSync received the highest overall rating from Druva and is the top choice for the mobile workforce.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.