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Ingres rebrands as Actian, tackles low-end BI apps

Big BI goes boutique

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With the current brouhaha over Oracle’s commercial extensions to MySQL, you might expect the competition to be making a play for disgruntled users. Instead, Ingres – which previously pursued this strategy – has decided to re-brand itself and focus on lightweight applications.

Ingres is now officially known as Actian, and it will be focusing on what it calls Action Apps - small single or simple use applications that can work on the fly - running on its Cloud Action Platform. The apps are designed to react quickly to changing business intelligence, such as price or schedule changes, and to initiate actions on behalf of the user.

"Actian is turning big data into big outcomes for our customers with Action Apps," said CEO Steve Shine in a statement. "More than $8 billion a year is spent on business intelligence to generate piles of historical reports and no action. Actian picks up where BI falls short by arming customers to take instant actions the second something changes in their data."

The new code is designed to be more akin to consumer applications than the traditional business intelligence suite and will run on smartphones and tablets. Actian will be selling them via an applications store or companies can write their own. While apparently still addressing its traditional markets, Actian clearly hopesthat this could prove a lucrative new area for the company.

“Decision making in Global 2000 companies is often paralyzed with 'data-waiting' as people hold off on taking action on problems and opportunities until the data is available," said Robin Bloor, CEO of the Bloor Group, an analyst firm, in a canned comment.

"This creates an action-deficit resulting in missed opportunities to monetize trends, or worse, creates unnecessary risk that could have been avoided by immediate action." ®

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