Feeds

Gaps in the apps mean shops miss out on sales

UK retailers losing millions because of poor integration

Maximizing your infrastructure through virtualization

UK shops in every industry are missing out on millions of pounds in additional sales because they don't have online services, or the ones they do have aren't good enough to close out sales, according to a new study.

Deficit in sales growth by sector for poor customer experience online

Deficit in sales growth, by sector, due to poor customer experience online. Graphic courtesy of Head London

Supermarket Morrisons was the worst-performing, losing out on £314m of potential sales between 2007 and 2010 as it came late to the web-based home delivery service. The retailer just recently announced that it is planning to join the rest of Britain's grocers with online purchasing by 2013.

However, even stores that let you buy stuff online, such as Dixons and Phones4U, lost out on £32.6m and £17.5m respectively because their web presence isn't integrated well with their core operations, the study by digital agency Head London, helped by economic forecasters Oxford Economics, found.

"Too many retailers are behind the digital curve. They usually have a mobile website, and even an app, but too often these services are not joined up. By not giving customers the information they need on the platform of their choice, they are less likely to complete purchases," said Paul-Hervis Heath, head of design at Head London.

Retailers that are getting it right include Tescos, John Lewis and Boots, the study showed, who bagged £254.8m, £22.8m and £57.6m each in extra sales from their more integrated online experience.

"Each channel should give customers access to relevant information about the store, let them see their purchase preferences and purchase history, provide good customer service, support and easy routes to complete purchases," said Heath. ®

Reducing security risks from open source software

More from The Register

next story
HIDDEN packet sniffer spy tech in MILLIONS of iPhones, iPads – expert
Don't panic though – Apple's backdoor is not wide open to all, guru tells us
Captain Kirk sets phaser to SLAUGHTER after trying new Facebook app
William Shatner less-than-impressed by Zuck's celebrity-only app
Do YOU work at Microsoft? Um. Are you SURE about that?
Nokia and marketing types first to get the bullet, says report
Apple fanbois SCREAM as update BRICKS their Macbook Airs
Ragegasm spills over as firmware upgrade kills machines
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
Chrome browser has been DRAINING PC batteries for YEARS
Google is only now fixing ancient, energy-sapping bug
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.