Feeds

Gaps in the apps mean shops miss out on sales

UK retailers losing millions because of poor integration

Providing a secure and efficient Helpdesk

UK shops in every industry are missing out on millions of pounds in additional sales because they don't have online services, or the ones they do have aren't good enough to close out sales, according to a new study.

Deficit in sales growth by sector for poor customer experience online

Deficit in sales growth, by sector, due to poor customer experience online. Graphic courtesy of Head London

Supermarket Morrisons was the worst-performing, losing out on £314m of potential sales between 2007 and 2010 as it came late to the web-based home delivery service. The retailer just recently announced that it is planning to join the rest of Britain's grocers with online purchasing by 2013.

However, even stores that let you buy stuff online, such as Dixons and Phones4U, lost out on £32.6m and £17.5m respectively because their web presence isn't integrated well with their core operations, the study by digital agency Head London, helped by economic forecasters Oxford Economics, found.

"Too many retailers are behind the digital curve. They usually have a mobile website, and even an app, but too often these services are not joined up. By not giving customers the information they need on the platform of their choice, they are less likely to complete purchases," said Paul-Hervis Heath, head of design at Head London.

Retailers that are getting it right include Tescos, John Lewis and Boots, the study showed, who bagged £254.8m, £22.8m and £57.6m each in extra sales from their more integrated online experience.

"Each channel should give customers access to relevant information about the store, let them see their purchase preferences and purchase history, provide good customer service, support and easy routes to complete purchases," said Heath. ®

Internet Security Threat Report 2014

More from The Register

next story
UNIX greybeards threaten Debian fork over systemd plan
'Veteran Unix Admins' fear desktop emphasis is betraying open source
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
Redmond top man Satya Nadella: 'Microsoft LOVES Linux'
Open-source 'love' fairly runneth over at cloud event
Chrome 38's new HTML tag support makes fatties FIT and SKINNIER
First browser to protect networks' bandwith using official spec
Admins! Never mind POODLE, there're NEW OpenSSL bugs to splat
Four new patches for open-source crypto libraries
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.