Feeds

Powermat crafts wireless Duracell Bunny boiler

Saves interminable plugging and unplugging like a SLAVE

Bridging the IT gap between rising business demands and ageing tools

Procter & Gamble, owner of the Duracell brand, has announced a joint venture with induction-charging effort Powermat, with P&G having the controlling interest in the new Duracell Powermat.

Powermat gets an undisclosed lump of cash and a 45 per cent interest in the operation, which will develop Duracell-branded products incorporating the Powermat's wireless charging technology. The deal isn't exclusive and Duracell Powermat could switch technologies in the future - but one way or another there will be wireless charging coming from Duracell.

That's in consumer retail. Powermat kit being built into cars made by General Motors and (we're told) office furniture will still be Powermat branded and supplied without P&G's involvement, but the stuff in the shops should start being branded Duracell from early next year.

This is probably bad news for Duracell's myGrid product, which already competes with Powermat. Both technologies require the back of one's phone to be replaced or wrapped in a new casing, but myGrid relies on cunningly placed pins resting on the right plates rather than the truly-wireless induction method used by Powermat.

But despite being technically impressive, Powermat hasn't made any great inroads and hasn't achieved the all-important incorporation into devices that's needed to make the technology really useful. Powermat envisions desks equipped with invisible chargers that supply current to anything laid on top of them, but that will only work if lots of devices support the standard and don't need bulky (and expensive) retro-fitted cases.

Which is why Duracell Powermat is keeping its technical options open, so the brand can live on even if some other standard takes off.

But that still assumes wireless charging will take off, which is far from certain: punters have learnt to keep the right chargers handy and charging gadgets over USB has removed much of the frustration around keeping things powered up.

Wireless charging remains cool but pointless at best, something that won't change even when it has a copper top. ®

The Power of One Brief: Top reasons to choose HP BladeSystem

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple ran off to IBM
But never fear fanbois, you're still lapping up iPhones, Macs
Nadella: Apps must run on ALL WINDOWS – PCs, slabs and mobes
Phone egg, meet desktop chicken - your mother
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.