Feeds

Qantas trials iPad in the sky

Apple boards the flying kangaroo

Build a business case: developing custom apps

Qantas has decided to trial Apple iPads as an in-flight entertainment option on selected flights from October.

The Australian carrier has been considering the technology platform for some time.

Qantas will pre-load the iPads with content including television shows, movies and music to be delivered to all passengers on one Boeing 767-300 initially.

Qantas executive manager customer experience Alison Webster said that if the trial is successful, it could lead to Qantas delivering all entertainment via wireless technology rather than personal seat-back television screens.

The Q Streaming app, which was developed with technology from Lufthansa System, had the potential to deliver all programs currently available on Qantas's A380 aircraft.

The end game would be that passengers would eventually use their own devices to access streamed content. Qantas is considering a number of delivery and content options including the ability to have movies or television programs on personal devices available on playback even after leaving the aircraft.

The benefits of portable entertainment devices include significant weight savings, compared to the current seat-back systems. "We are all focused on fuel burn being environmentally friendly and we have huge commitments to sustainability targets," Webster said. ®

Boost IT visibility and business value

More from The Register

next story
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.