Feeds

Qantas trials iPad in the sky

Apple boards the flying kangaroo

The Essential Guide to IT Transformation

Qantas has decided to trial Apple iPads as an in-flight entertainment option on selected flights from October.

The Australian carrier has been considering the technology platform for some time.

Qantas will pre-load the iPads with content including television shows, movies and music to be delivered to all passengers on one Boeing 767-300 initially.

Qantas executive manager customer experience Alison Webster said that if the trial is successful, it could lead to Qantas delivering all entertainment via wireless technology rather than personal seat-back television screens.

The Q Streaming app, which was developed with technology from Lufthansa System, had the potential to deliver all programs currently available on Qantas's A380 aircraft.

The end game would be that passengers would eventually use their own devices to access streamed content. Qantas is considering a number of delivery and content options including the ability to have movies or television programs on personal devices available on playback even after leaving the aircraft.

The benefits of portable entertainment devices include significant weight savings, compared to the current seat-back systems. "We are all focused on fuel burn being environmentally friendly and we have huge commitments to sustainability targets," Webster said. ®

The Essential Guide to IT Transformation

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.