Feeds

Ballmer reprises 'developers, developers, developers' chant

Windows is a money machine, howls MS boss

  • alert
  • submit to reddit

Top 5 reasons to deploy VMware with Tegile

BUILD Steve Ballmer has told developers that if they want the biggest market for their software, the only choice is Microsoft.

In a surprise appearance at Microsoft's BUILD conference in Anaheim, California on Wednesday, Ballmer said that when Windows 8 goes live, there will be 500 million machines capable of running the new OS, and he boasted that developers could reach these millions through the new Windows Store and Azure marketplace. It’s a market that no other company can match, the Microsoft CEO said, and it's the best way for developers to actually make some money.

“It's a time of unprecedented opportunity for developers and betting on us will be valuable,” he said. “It's the day and age of the Windows developer. Let's move forward together and seize the opportunity for developers, developers, developers.”

Sadly, there was none of the bouncing around and sweaty gurning that accompanied his infamous "developers, developers, developers" chant back in 2006. Last year, Ballmer said he was too old for such shenanigans. But despite his more subdued approach, Wednesday's BUILD crowd ate up his encore performance.

Steve Ballmer takes the stage at Build

Just as Windows 8 is a “reimagining” of the whole OS platform, Ballmer explained, Microsoft is in the process of reimaginging itself. All seven Microsoft business groups – Windows, Phone, Azure, Xbox, Office, Bing and Dynamics – are going over their portfolios and reworking them for use with cloud services. Ballmer promised that more company data, such as Bing results, would be made available to developers for integration into future software.

Backwards compatibility will be built in to future code, he said, saying that the next version of its smartphone OS will run any existing Phone 7 application and claiming that Windows 8 is capable of running code two decades old. We would argue that running a Windows 3.0 app on the current OS is all but impossible in the real world. But there you have it.

On the hardware side, Microsoft is taking a leaf out of Apple’s book. Ballmer says the company will be working much more closely with manufacturers to integrate Windows with devices. Obviously, the success of Apple’s iron control over the production process has Redmond jealous, and Nokia is a prime target for this kind of integration. Ballmer promised a host of new phones and form factors coming from its Finnish bitch partner very soon. ®

Security for virtualized datacentres

More from The Register

next story
PEAK APPLE: iOS 8 is least popular Cupertino mobile OS in all of HUMAN HISTORY
'Nerd release' finally staggers past 50 per cent adoption
Microsoft to bake Skype into IE, without plugins
Redmond thinks the Object Real-Time Communications API for WebRTC is ready to roll
Microsoft promises Windows 10 will mean two-factor auth for all
Sneak peek at security features Redmond's baking into new OS
Mozilla: Spidermonkey ATE Apple's JavaScriptCore, THRASHED Google V8
Moz man claims the win on rivals' own benchmarks
Yes, Virginia, there IS a W3C HTML5 standard – as of now, that is
You asked for it! You begged for it! Then you gave up! And now it's HERE!
FTDI yanks chip-bricking driver from Windows Update, vows to fight on
Next driver to battle fake chips with 'non-invasive' methods
DEATH by PowerPoint: Microsoft warns of 0-day attack hidden in slides
Might put out patch in update, might chuck it out sooner
Ubuntu 14.10 tries pulling a Steve Ballmer on cloudy offerings
Oi, Windows, centOS and openSUSE – behave, we're all friends here
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Internet Security Threat Report 2014
An overview and analysis of the year in global threat activity: identify, analyze, and provide commentary on emerging trends in the dynamic threat landscape.