Feeds

Ballmer reprises 'developers, developers, developers' chant

Windows is a money machine, howls MS boss

  • alert
  • submit to reddit

Providing a secure and efficient Helpdesk

BUILD Steve Ballmer has told developers that if they want the biggest market for their software, the only choice is Microsoft.

In a surprise appearance at Microsoft's BUILD conference in Anaheim, California on Wednesday, Ballmer said that when Windows 8 goes live, there will be 500 million machines capable of running the new OS, and he boasted that developers could reach these millions through the new Windows Store and Azure marketplace. It’s a market that no other company can match, the Microsoft CEO said, and it's the best way for developers to actually make some money.

“It's a time of unprecedented opportunity for developers and betting on us will be valuable,” he said. “It's the day and age of the Windows developer. Let's move forward together and seize the opportunity for developers, developers, developers.”

Sadly, there was none of the bouncing around and sweaty gurning that accompanied his infamous "developers, developers, developers" chant back in 2006. Last year, Ballmer said he was too old for such shenanigans. But despite his more subdued approach, Wednesday's BUILD crowd ate up his encore performance.

Steve Ballmer takes the stage at Build

Just as Windows 8 is a “reimagining” of the whole OS platform, Ballmer explained, Microsoft is in the process of reimaginging itself. All seven Microsoft business groups – Windows, Phone, Azure, Xbox, Office, Bing and Dynamics – are going over their portfolios and reworking them for use with cloud services. Ballmer promised that more company data, such as Bing results, would be made available to developers for integration into future software.

Backwards compatibility will be built in to future code, he said, saying that the next version of its smartphone OS will run any existing Phone 7 application and claiming that Windows 8 is capable of running code two decades old. We would argue that running a Windows 3.0 app on the current OS is all but impossible in the real world. But there you have it.

On the hardware side, Microsoft is taking a leaf out of Apple’s book. Ballmer says the company will be working much more closely with manufacturers to integrate Windows with devices. Obviously, the success of Apple’s iron control over the production process has Redmond jealous, and Nokia is a prime target for this kind of integration. Ballmer promised a host of new phones and form factors coming from its Finnish bitch partner very soon. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Microsoft on the Threshold of a new name for Windows next week
Rebranded OS reportedly set to be flung open by Redmond
Business is back, baby! Hasta la VISTA, Win 8... Oh, yeah, Windows 9
Forget touchscreen millennials, Microsoft goes for mouse crowd
SMASH the Bash bug! Apple and Red Hat scramble for patch batches
'Applying multiple security updates is extremely difficult'
Apple: SO sorry for the iOS 8.0.1 UPDATE BUNGLE HORROR
Apple kills 'upgrade'. Hey, Microsoft. You sure you want to be like these guys?
ARM gives Internet of Things a piece of its mind – the Cortex-M7
32-bit core packs some DSP for VIP IoT CPU LOL
Lotus Notes inventor Ozzie invents app to talk to people on your phone
Imagine that. Startup floats with voice collab app for Win iPhone
'Google is NOT the gatekeeper to the web, as some claim'
Plus: 'Pretty sure iOS 8.0.2 will just turn the iPhone into a fax machine'
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.