'Lost' dollars turn up in gaming outfit

JJ Abrams backs FactoryMade in digital content play

Film and TV auteur J.J. Abrams has backed a cross platform entertainment company, FactoryMade Ventures, pitched as a hybrid entertainment, media business development and digital consulting firm.

The group will focus on new ventures focusing on original short-form programming, interactive viewing and gaming experiences, in addition to incubating projects for digital and mobile platforms.

The company has launched with alliances secured with international clients including Telefonica, Intel and the RTL Group.

The company is also planning to launch cable and network television both in the US and in emerging markets such as Brazil, Peru and Colombia.

“We recognize the characteristics of the constantly changing media landscape that continue to shift our view of entertainment,” said John Fogelman, CEO of FactoryMade Ventures.

“We welcome the industry’s most imaginative and inventive minds to strategize new ventures with us and build them into fully fledged media businesses,” he added. ®

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