Feeds

HP, Microsoft dumped from Dow Jones 'green' list

$8 billion at risk

Intelligent flash storage arrays

This year's Dow Jones Sustainability Index is out, and the news isn't good for Microsoft and HP – both companies were booted from the highly respected investors' guide to companies that demonstrate "Corporate Sustainability".

The DJSI defines corporate sustainability as "a business approach that creates long-term shareholder value by embracing opportunities and managing risks deriving from economic, environmental and social developments."

For 2011, that doesn't include Microsoft or HP. In this year's listing of additions and deletions to the DJSI, Microsoft fell off the North American Index, and HP fell off the World Index. No tech-sector companies joined the worldwide top ten (as measured by market cap), although EMC, Sprint Nextel, and Xerox hopped aboard the North American top ten.

This is no fringe, tree-hugging, feel-good kumbaya we're talking about. Created by Dow Jones Indexes – best known for its benchmark Dow Jones Industrial Average – and SAM, a self-described "investment boutique focused exclusively on Sustainability Investing", the DJSI is used by 60 major asset-management firms in 16 countries to guide the investment of over $8bn in funds, according to Dow Jones.

It's also a meticulous and well-respected survey. SAM invites the world's 2,500 largest companies to participate in evaluations based on a complex set of guidelines. This year, 1,443 companies took part; 41 were added to the Index and 23 were dumped from a list that now totals 342 companies.

As ZDNet points out, this demotion can't come as much of a surprise to HP, seeing as how its most recent sustainability report was a mixed bag. Microsoft's recent sustainability efforts have been – as has been true with much of Redmond's efforts in recent years – somewhat muddled.

The world leader in tech-sector corporate sustainablity, according to the DJSI, is Samsung, congratulated by SAM and Dow Jones for its "policy to put sustainability at the heart of all its operations," including "initiatives such as eco-products development, reduction in greenhouse gas emissions, water quality control and waste management."

In a world in which it often seems as if the only measurements that count are dollars, pounds, yen, yuan, and euros, it refreshing to see those and other monetary units being used as agents of progressive environmental and social pressure. ®

Bootnote

Among non-technology winners and losers in the 2011 DJSI, it may be of interest to note that Coca-Cola also fell off the list, while the top sustainable company in the Food & Beverage "Supersector" was none other than its archenemy PepsiCo, cited for its commitment "to increase the amount of whole grains, fruits, vegetables, nuts, seeds and low-fat dairy in its global portfolio"; and its decision "to eliminate direct sales of full-sugar soft drinks to primary and secondary schools by 2012".

Choosing a cloud hosting partner with confidence

More from The Register

next story
Bladerunner sequel might actually be good. Harrison Ford is in it
Go ahead, you're all clear, kid... Sorry, wrong film
Musicians sue UK.gov over 'zero pay' copyright fix
Everyone else in Europe compensates us - why can't you?
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Euro Parliament VOTES to BREAK UP GOOGLE. Er, OK then
It CANNA do it, captain.They DON'T have the POWER!
Megaupload overlord Kim Dotcom: The US HAS RADICALISED ME!
Now my lawyers have bailed 'cos I'm 'OFFICIALLY' BROKE
Forget Hillary, HP's ex CARLY FIORINA 'wants to be next US Prez'
Former CEO has political ambitions again, according to Washington DC sources
prev story

Whitepapers

Designing and building an open ITOA architecture
Learn about a new IT data taxonomy defined by the four data sources of IT visibility: wire, machine, agent, and synthetic data sets.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
5 critical considerations for enterprise cloud backup
Key considerations when evaluating cloud backup solutions to ensure adequate protection security and availability of enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Driving business with continuous operational intelligence
Introducing an innovative approach offered by ExtraHop for producing continuous operational intelligence.