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LG Electronics may cut 20 to 30 per cent of its overseas mobile staff in a bid to reform the loss-making unit.

The Korea Economic Times cited sources as saying that the staff cuts would mostly affect marketing and purchasing personnel in the company's mobile business.

An LG spokesman told The Reg that the company doesn't comment on market speculation or rumour.

LG's foray into phones has not been a roaring success in the last two years, with the company reporting five successive quarters of losses as it loses out to rivals like Apple, HTC and RIM. Its second quarter results this year gave a loss of KRW54 billion ($49.8m), although this was almost half the damage of the quarter before.

The company replaced its chief executive and shook up its management last year after it reported a record loss in its handset business.

The chaebol has had similar problems to Nokia in the mobile world, having trouble coming up with a smartphone that can compete with the likes of the Jesus mobe. ®

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