Feeds

Christ appears in phone advert, secular authorities act

Outrage as Saviour depicted endorsing non-Jesus mobe

Security for virtualized datacentres

Phones4u has managed to offend Christians with a cartoon Jesus offering a thumbs up, apparently endorsing its range of Samsung handsets rather than the more-traditionally messianic iPhone.

The advert drew 98 complaints, more than enough to trigger an investigation into the ad which appeared in the national press just before Easter, though the focus of the complaint on the depiction of the Sacred Heart would indicate a Catholic persuasion among those whose hackles were raised – Anglicans are perhaps harder to annoy.

The ad that annoyed the Christians

Phones4u said it was very sorry, and had intended the image to be "a light-hearted, positive and contemporary image of Christianity relevant to the Easter weekend", but it seems a winking Christ giving a thumbs-up is more offensive than depictions of a man nailed to a cross.

The Advertising Standards Authority decided that the image "gave the impression that [Phones4u] were mocking and belittling core Christian beliefs" and was "likely to cause serious offence, particularly to Christians", and was thus in breach of the rules.

Not that Phones4u has to pay a fine or anything, and the ASA can only ask the company not to use the image again. Given that the adverts ran six months ago and had already been taken down, it's more a matter of principle than a proper slapping. Depictions of Allah aren't allowed, as any depiction can offend Muslims, depictions of Jesus are generally OK as long as he's not winking, holding a heart, or endorsing any mobile phone that didn't come from Apple. ®

Bootnote

Silent Bob's fans might notice that Phones4u may have RippedKevOff. The Galaxy Jesus looks remarkably like Buddy Christ from Smith's movie Dogma, where he is part of the "Catholicism Wow!" campaign to jazz up the image of the Catholic Church.

Beginner's guide to SSL certificates

More from The Register

next story
Bono apologises for iTunes album dump
Megalomania, generosity and FEAR of irrelevance drove group to Apple deal
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
Zippy one-liners, broken promises: Doctor Who on the Orient Express
Series finally hits stride, but Clara's U-turn is baffling
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.