Feeds

Christ appears in phone advert, secular authorities act

Outrage as Saviour depicted endorsing non-Jesus mobe

The Essential Guide to IT Transformation

Phones4u has managed to offend Christians with a cartoon Jesus offering a thumbs up, apparently endorsing its range of Samsung handsets rather than the more-traditionally messianic iPhone.

The advert drew 98 complaints, more than enough to trigger an investigation into the ad which appeared in the national press just before Easter, though the focus of the complaint on the depiction of the Sacred Heart would indicate a Catholic persuasion among those whose hackles were raised – Anglicans are perhaps harder to annoy.

The ad that annoyed the Christians

Phones4u said it was very sorry, and had intended the image to be "a light-hearted, positive and contemporary image of Christianity relevant to the Easter weekend", but it seems a winking Christ giving a thumbs-up is more offensive than depictions of a man nailed to a cross.

The Advertising Standards Authority decided that the image "gave the impression that [Phones4u] were mocking and belittling core Christian beliefs" and was "likely to cause serious offence, particularly to Christians", and was thus in breach of the rules.

Not that Phones4u has to pay a fine or anything, and the ASA can only ask the company not to use the image again. Given that the adverts ran six months ago and had already been taken down, it's more a matter of principle than a proper slapping. Depictions of Allah aren't allowed, as any depiction can offend Muslims, depictions of Jesus are generally OK as long as he's not winking, holding a heart, or endorsing any mobile phone that didn't come from Apple. ®

Bootnote

Silent Bob's fans might notice that Phones4u may have RippedKevOff. The Galaxy Jesus looks remarkably like Buddy Christ from Smith's movie Dogma, where he is part of the "Catholicism Wow!" campaign to jazz up the image of the Catholic Church.

Build a business case: developing custom apps

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.