Feeds

Christ appears in phone advert, secular authorities act

Outrage as Saviour depicted endorsing non-Jesus mobe

Secure remote control for conventional and virtual desktops

Phones4u has managed to offend Christians with a cartoon Jesus offering a thumbs up, apparently endorsing its range of Samsung handsets rather than the more-traditionally messianic iPhone.

The advert drew 98 complaints, more than enough to trigger an investigation into the ad which appeared in the national press just before Easter, though the focus of the complaint on the depiction of the Sacred Heart would indicate a Catholic persuasion among those whose hackles were raised – Anglicans are perhaps harder to annoy.

The ad that annoyed the Christians

Phones4u said it was very sorry, and had intended the image to be "a light-hearted, positive and contemporary image of Christianity relevant to the Easter weekend", but it seems a winking Christ giving a thumbs-up is more offensive than depictions of a man nailed to a cross.

The Advertising Standards Authority decided that the image "gave the impression that [Phones4u] were mocking and belittling core Christian beliefs" and was "likely to cause serious offence, particularly to Christians", and was thus in breach of the rules.

Not that Phones4u has to pay a fine or anything, and the ASA can only ask the company not to use the image again. Given that the adverts ran six months ago and had already been taken down, it's more a matter of principle than a proper slapping. Depictions of Allah aren't allowed, as any depiction can offend Muslims, depictions of Jesus are generally OK as long as he's not winking, holding a heart, or endorsing any mobile phone that didn't come from Apple. ®

Bootnote

Silent Bob's fans might notice that Phones4u may have RippedKevOff. The Galaxy Jesus looks remarkably like Buddy Christ from Smith's movie Dogma, where he is part of the "Catholicism Wow!" campaign to jazz up the image of the Catholic Church.

Secure remote control for conventional and virtual desktops

More from The Register

next story
Apple CEO Tim Cook: TV is TERRIBLE and stuck in the 1970s
The iKing thinks telly is far too fiddly and ugly – basically, iTunes
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Israeli spies rebel over mass-snooping on innocent Palestinians
'Disciplinary treatment will be sharp and clear' vow spy-chiefs
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.