Feeds

iCloud Communications ditches Apple lawsuit

Whatever could have made them do that?

Boost IT visibility and business value

A trademark lawsuit filed against Apple in June has reportedly been dropped by iCloud Communications LLC, which had originally claimed "irreparable injury" to its cloud computing business.

The Phoenix, Arizona-based outfit said in its original complaint against the iPad maker that usage of the iCloud marks to promote the firm's goods has taken place for the past six years at considerable marketing and advertising costs.

"Monetary relief alone is inadequate to fully address the irreparable injury that Apple's illegal actions have caused and will continue to cause to iCloud Communications if this court does not enjoin Apple," it thundered at the time the complaint was filed.

"iCloud Communications is, therefore, entitled to preliminary and permanent injunctive relief to stop Apple’s unfair competition."

iCloud Communications added that the saturated media coverage surrounding Apple's recent Steve Jobs-endorsed announcement about its cloudy offering, dubbed iCloud, had damaged the company's association with the mark.

But according to Phoenix New Times, iCloud Communications has now ditched the suit and is in the process of changing its company name.

Late last week, the firm filed a motion for voluntary dismissal with prejudice. In other words – once approved by a judge – the claim can't be refiled at a later date.

On top of that, the newspaper reports that iCloud Communications is not asking for its legal fees to be reimbursed. It has also apparently changed its name to Clear Digital Communications, at least according to a potentially bogus Facebook Page as spotted by the PNT.

The company's domain name is currently geticloud.com, although access to that homepage is unavailable. Subdomains can still be reached, but the firm is clearly undergoing a rejig.

Apple was not immediately available to comment on this story. ®

The essential guide to IT transformation

More from The Register

next story
The Return of BSOD: Does ANYONE trust Microsoft patches?
Sysadmins, you're either fighting fires or seen as incompetents now
Microsoft: Azure isn't ready for biz-critical apps … yet
Microsoft will move its own IT to the cloud to avoid $200m server bill
Oracle reveals 32-core, 10 BEEELLION-transistor SPARC M7
New chip scales to 1024 cores, 8192 threads 64 TB RAM, at speeds over 3.6GHz
Docker kicks KVM's butt in IBM tests
Big Blue finds containers are speedy, but may not have much room to improve
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
Gartner's Special Report: Should you believe the hype?
Enough hot air to carry a balloon to the Moon
Flash could be CHEAPER than SAS DISK? Come off it, NetApp
Stats analysis reckons we'll hit that point in just three years
Nimble's latest mutants GORGE themselves on unlucky forerunners
Crossing Sandy Bridges without stopping for breath
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.