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iCloud Communications ditches Apple lawsuit

Whatever could have made them do that?

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A trademark lawsuit filed against Apple in June has reportedly been dropped by iCloud Communications LLC, which had originally claimed "irreparable injury" to its cloud computing business.

The Phoenix, Arizona-based outfit said in its original complaint against the iPad maker that usage of the iCloud marks to promote the firm's goods has taken place for the past six years at considerable marketing and advertising costs.

"Monetary relief alone is inadequate to fully address the irreparable injury that Apple's illegal actions have caused and will continue to cause to iCloud Communications if this court does not enjoin Apple," it thundered at the time the complaint was filed.

"iCloud Communications is, therefore, entitled to preliminary and permanent injunctive relief to stop Apple’s unfair competition."

iCloud Communications added that the saturated media coverage surrounding Apple's recent Steve Jobs-endorsed announcement about its cloudy offering, dubbed iCloud, had damaged the company's association with the mark.

But according to Phoenix New Times, iCloud Communications has now ditched the suit and is in the process of changing its company name.

Late last week, the firm filed a motion for voluntary dismissal with prejudice. In other words – once approved by a judge – the claim can't be refiled at a later date.

On top of that, the newspaper reports that iCloud Communications is not asking for its legal fees to be reimbursed. It has also apparently changed its name to Clear Digital Communications, at least according to a potentially bogus Facebook Page as spotted by the PNT.

The company's domain name is currently geticloud.com, although access to that homepage is unavailable. Subdomains can still be reached, but the firm is clearly undergoing a rejig.

Apple was not immediately available to comment on this story. ®

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