Feeds

Nokia offers $10,000 for new ring tone

Must evoke chaos, despair, impending doom

Providing a secure and efficient Helpdesk

Nokia is looking for a new ring tone, and offering $10,000 to anyone who can come up with something the next Dom Joly can use to annoy people.

The tone can't be entirely original, it must be a variation of the familiar Nokia tones, but the company is hoping for something a little updated and hip to go with its new identity which continues the evolution of the sound that was launched in 1994.

Back in the '90s, one only had a handful of tones to choose from, with Nokia's Morse version of "Connecting People" being another popular option. Later mobiles came with vibrations too, Nokia's "Disco" tone even made the handset dance in a circle when stood upright.

Nokia was also behind the first downloadable ringtones – the Harmonium service in 1998 – but the real explosion came when third parties realised they could charge for ring tones using premium SMS, without having to go through the network operators.

Having missed the boat so badly, operators spent a decade searching for "the next ringtone", while the world moved on and users migrated towards making their own ringtones from downloaded music (excepting iPhone users, who had to pay for the privilege for a while).

But having explored catchy tunes and symphonic concertos, most users end up with one of the default tones which generally catch the attention as well as being amusing (your correspondent prefers an irritating screech which fulfils the former as effectively as it fails the latter).

So that's what Nokia is after: remixes of its existing tones which engage attention while sounding suitably cool. Those who are not so musical can still vote on which they'd like to hear next time they bump into someone with a new Nokia handset, assuming that happens. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Same old iPad? NO. The new 'soft SIMs' are BIG NEWS
AppleSIM 'ware to allow quick switch of carriers
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Brits: Google, can you scrape 60k pages from web, pleeease
Hey, c'mon Choc Factory, it's our 'right to be forgotten'
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.