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Deezer launches stunningly original music idea in the UK

Is YASMS really FFU-compliant?

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French internet outfit Deezer is bringing its YASMS (or Yet Another Streaming Music Service) to the UK. It's FFU-compliant (Far From Unique).

The UK has no shortage of music streaming services already: We7 was the first to get established, and Spotify launched in the UK over two years ago.

In France, Deezer claims to have six million unique users per month, and is cited as one of the beneficiaries of the HADOPI nagware regime. The company now limits free usage to five hours and a maximum of five plays per song. Similar restrictions apply to services in the UK, after negotiations with music companies and performing rights societies.

So is Deezer FFU? Well, like Spotify and We7, Deezer will offer AFA (Ad-free Access) at FPM (Fiver Per Month) and MA (Mobile Access) at JUAT tiers (Just Under A Tenner). In the USA, Rdio, Mog, Rhapsody and Pandora also offer AFA, US-FPM derivative FDPM (Five Dollars Per Month), and MA.

Certification must now be a formality.

It's wonderful that there's so much digital music innovation, and great to see companies working so hard to differentiate themselves. ®

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