Feeds

Google abandons tradition to bring you this Important Voucher

Coupon coup draws Offers scoffers

Top three mobile application threats

Google's reputation for sound judgement took a serious knock last year when it emerged it was mulling a $6bn bid for Groupon. The web voucher sensation is running on exhaust, and racing towards an IPO before faith and cash reserves expire. Legal issues lurk beneath the surface, and Groupon needs merchant partners to keep buying into the idea – and that depends on long-term conversion rates. Many are unhappy.

In other words, it looks like a classic flash-in-the-pan – and Facebook agrees, knocking its own Facebook Deals effort on the head after a four-month test. Yelp is pulling out too, with founder Jeremy Stoppleman telling the FT he "had heard consistently from certain categories of businesses – very popular ones, I'm afraid – that daily deals are uneconomic for them, which does raise questions around the sustainability of '50 per cent off' daily deals for these types of businesses.”

Instead, the Chocolate Factory decided to build one itself, acquiring a cheap rival along the way last month.

On Wednesday, Google even broke its 13-year tradition of minimal UI design by splattering a "Google Offers" deal across its famously clutter-free front page. The first offer touted admission to the American Museum of Natural History ($25 ticket now $5!). Is this wise?

The spam – for that's really what it is – is supposed to indicate that Google is deadly serious about the voucher business. And it does have one trick up its sleeve in Android, with its support for NFC.

In a perfect Google World, no digital pixel is left unmolested by a Google advertisement. The era of personalised, Minority Report-style spam can't be too far away. ®

3 Big data security analytics techniques

More from The Register

next story
Sorry London, Europe's top tech city is Munich
New 'Atlas of ICT Activity' finds innovation isn't happening at Silicon Roundabout
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.