Feeds

Twitter to serve unsolicited ads in Facebook style

Crystal stream of news to be controllably polluted

The Essential Guide to IT Transformation

Twitter is to start pushing adverts from companies which Twitter users are not following into their tweet streams, but only ones it has decided they will be interested in: so that's OK then.

At the moment, Twitter only pushes adverts into a user's stream of tweets if the Twitter user has signed up to "follow" the company placing the advert, while Facebook is apparently happy to push anything into the stream of news. But All Things D reports that Twitter is catching up and about to start pushing adverts from those it feels you might be interested in, based on your other followings and activities.

The idea is that if you're following one airline then you're probably interested in products supplied by another one. That's hardly a new idea, but as Twitter won't be explaining how it decides who is interested in what, it also provides the company with Google-like variability in the number of adverts it delivers.

Google, by default, delivers adverts on the basis of related terms as well as on terms for which the advertiser has bid, but as the Chocolate Factory decides what is "related", it is free to adjust the term to get the right number of adverts delivered.

Twitter will enjoy the same flexibility, and although the ads will only appear on the Twitter.com website (as opposed to being pushed out to those using client applications), the company will be able to deliver as many adverts as it wishes.

Facebook has been emulating Twitter's news-feed for a while now, but when it comes to pushed adverts it seems to be leading. Facebook already slips update-like adverts into ticker updates, which can't be removed or unsubscribed despite the best efforts of search-engine expert Phil Bradley.

All Things D pegs Twitter's advertising revenue at $100m this year, compared to Facebook which made something between five and 10 times that amount. That's not nearly enough to justify Twitter's $8bn valuation, so one way or another it has got to put more products in front of our eyes if its not going to make us pay for this stuff. ®

HP ProLiant Gen8: Integrated lifecycle automation

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
Bose says today IS F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.