Feeds

Twitter to serve unsolicited ads in Facebook style

Crystal stream of news to be controllably polluted

The Essential Guide to IT Transformation

Twitter is to start pushing adverts from companies which Twitter users are not following into their tweet streams, but only ones it has decided they will be interested in: so that's OK then.

At the moment, Twitter only pushes adverts into a user's stream of tweets if the Twitter user has signed up to "follow" the company placing the advert, while Facebook is apparently happy to push anything into the stream of news. But All Things D reports that Twitter is catching up and about to start pushing adverts from those it feels you might be interested in, based on your other followings and activities.

The idea is that if you're following one airline then you're probably interested in products supplied by another one. That's hardly a new idea, but as Twitter won't be explaining how it decides who is interested in what, it also provides the company with Google-like variability in the number of adverts it delivers.

Google, by default, delivers adverts on the basis of related terms as well as on terms for which the advertiser has bid, but as the Chocolate Factory decides what is "related", it is free to adjust the term to get the right number of adverts delivered.

Twitter will enjoy the same flexibility, and although the ads will only appear on the Twitter.com website (as opposed to being pushed out to those using client applications), the company will be able to deliver as many adverts as it wishes.

Facebook has been emulating Twitter's news-feed for a while now, but when it comes to pushed adverts it seems to be leading. Facebook already slips update-like adverts into ticker updates, which can't be removed or unsubscribed despite the best efforts of search-engine expert Phil Bradley.

All Things D pegs Twitter's advertising revenue at $100m this year, compared to Facebook which made something between five and 10 times that amount. That's not nearly enough to justify Twitter's $8bn valuation, so one way or another it has got to put more products in front of our eyes if its not going to make us pay for this stuff. ®

Build a business case: developing custom apps

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.