Feeds

TomTom fights falling satnav sales with iPad app

Tiny, crippled nav-only fondleslabs not selling well

Providing a secure and efficient Helpdesk

TomTom has released an app for Apple's iPad as sales of its flagship personal navigation devices (PNDs) continue to fall.

The Dutch firm already has an app on iPhone but said the new version, to be released in Autumn this year, would also be optimised for iPads.

"Now customers have one App for all iOS devices," Corinne Vigreux, managing director of TomTom, said at IFA Berlin, where the app was unveiled.

Generally poor consumer technology appetite, as well as the rise of free navigation tools on smartphones, have resulted in wilting PND sales for TomTom.

It expects the global PND market to decline by about 20 per cent in 2011, although its automotive and business units continue to compensate for falling revenues in consumer sales.

Despite its iPhones-only presence in the smartphone market, TomTom also claims its wireless segment is starting to make up for the lack of interest in satnavs as well. (Probably because you can get Star Wars voices on the app.)

"Year on year, we continue to see growth from our internet and wireless segment being offset by a decline in revenue in the PND segment," the company said when it announced Q2 results in July.

The company has promised that an app for Android is on its way, but has yet to give any timeline for the release, and has also said that it has no plans to release anything for Windows phones. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Same old iPad? NO. The new 'soft SIMs' are BIG NEWS
AppleSIM 'ware to allow quick switch of carriers
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Brits: Google, can you scrape 60k pages from web, pleeease
Hey, c'mon Choc Factory, it's our 'right to be forgotten'
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.