Feeds

LG backs Sharp, Philips would-be TV apps standard

Write one app, deploy on multiple tellies

Top 5 reasons to deploy VMware with Tegile

IFA 2011 LG has joined an initiative established by Philips and Sharp to create a standard platform for television apps.

All big-name TV makers are pushing internet connectivity. All provide an foundation for content providers to plug in links to their sites, and more recent efforts present these as downloadable 'apps', an attempt to hop on the bandwagon established by Apple.

The problem, Philips and co. say, is that all these TV app platforms are different, making it harder for content providers to implement their services as widely as possible, and leaving TV makers fighting for content rather than concentrating on producing better tellies.

Their solution - now endorsed by LG, Philips TV group CEO Robert Smits revealed at IFA today - is to devise a common platform.

Details remain scarce - this is a work in progress - but Smits promised the release of a software development kit to enable third-party development.

He didn't say when it will be made available, but LG told Reg Hardware that an initial, beta release will be made in October.

We cab say that the platform will be founded upon based upon HTML 5, CE-HTML and HbbTV. Apps written to the SDK will run on TVs made by all three vendors, though whether current models as well as future sets has not yet been made clear.

The Philips-LG-Sharp initiative - German telly maker Loewe is a participant too - has a similar goal to the UK's would-be IPTV standard, YouView. They, however, seem happy to establish a foundation layer for IPTV services, rather than the branded service YouView hopes to establish. ®

Intelligent flash storage arrays

More from The Register

next story
PEAK APPLE: iOS 8 is least popular Cupertino mobile OS in all of HUMAN HISTORY
'Nerd release' finally staggers past 50 per cent adoption
Tim Cook: The classic iPod HAD to DIE, and this is WHY
Apple, er, couldn’t get the parts for HDD models
Apple spent just ONE DOLLAR beefing up the latest iPad Air 2
New iPads look a lot like the old one. There's a reason for that
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Caterham Seven 160 review: The Raspberry Pi of motoring
Back to driving's basics with a joyously legal high
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.