Feeds

Telstra unites and rebrands digital media ad assets

Aims to get a deep TAN

Internet Security Threat Report 2014

Telstra has merged its media advertising assets, Sensis Digital Media, Telstra Classifieds and BigPond Advertising into a newly created group branded the Telstra Advertising Network (TAN).

The new entity will be led by Telstra stalwart Michael Padden and sit within Telstra, Innovation Products & Marketing (TIP&M).

The merged group aims to become a digital advertising leader across sport, mobile and IPTV.

It has kicked off with the recently announced five year partnership with the AFL that features the streaming of live games on mobile, tablets and IPTV.

“We’re going to build on this by focusing our sales strategy on improved brand engagement through integrated content and sponsorships and improved audience engagement through leading data and intelligent targeting,” Padden said.

TAN also has a remit to focus on industry partnerships and aggregation. It also announced that it has struck a relationship with Car Advice that unites leading online automotive sites including tradingpost.com.au, carshowroom.com.au, caradvice.com.au and carbuddy.com.au to create a network that will be represented in the market as Automotive Alliance.

“This new alliance will become Australia’s second largest automotive network[1] and provide car manufacturers with opportunities to target and reach car buyers through the end to end buying process,” Padden said. ®

Intelligent flash storage arrays

More from The Register

next story
Azure TITSUP caused by INFINITE LOOP
Fat fingered geo-block kept Aussies in the dark
NASA launches new climate model at SC14
75 days of supercomputing later ...
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Cloud unicorns are extinct so DiData cloud mess was YOUR fault
Applications need to be built to handle TITSUP incidents
BOFH: WHERE did this 'fax-enabled' printer UPGRADE come from?
Don't worry about that cable, it's part of the config
Stop the IoT revolution! We need to figure out packet sizes first
Researchers test 802.15.4 and find we know nuh-think! about large scale sensor network ops
DEATH by COMMENTS: WordPress XSS vuln is BIGGEST for YEARS
Trio of XSS turns attackers into admins
SanDisk vows: We'll have a 16TB SSD WHOPPER by 2016
Flash WORM has a serious use for archived photos and videos
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Go beyond APM with real-time IT operations analytics
How IT operations teams can harness the wealth of wire data already flowing through their environment for real-time operational intelligence.
The total economic impact of Druva inSync
Examining the ROI enterprises may realize by implementing inSync, as they look to improve backup and recovery of endpoint data in a cost-effective manner.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.